Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Long-form videos (7-15 minutes) allow for multiple instream ad placements but require more viewer attention. Thats why optimizing your ads for maximum visibility is crucial.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. percent in EMEA.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech 98

Ad Tech Agency Media Audience 98

YieldBird

JANUARY 22, 2025

We dont want to show ads of our competitors, which is any fast-hand trading. Our mission is to promote second hand, and we definitely dont want any Temu, Shein, and other fast-fashion businesses. Viewability is important, will be important, but probably not enough.

Advertising 52

Advertising Banner Education Cookies 52

YieldBird

OCTOBER 17, 2023

The Power of AI in Ad Viewability As we’ve shown in our previous article on How to Improve Programmatic Ads Viewability Without Affecting User Experience , viewability is vital in the ad world. This functionality can be accessed using Viewability Tools designed for mobile devices.

Viewability 52

Viewability Advertising Machine Learning Audience 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52