Monetize More

JUNE 15, 2023

However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. The result will be lower fill rates and many impressions wasted.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Martech Series

AUGUST 24, 2022

Generating over $50 million for podcasters is just the first step — and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”. Sees Strong Demand for Automatic Ads Solutions via Closed Beta.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digiday

FEBRUARY 15, 2023

On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. It essentially ensured these ad tech vendors had roughly the same demand, which rendered the exclusivity they dined out on somewhat meaningless.

Agency 76

Agency Header Bidding Ad Tech Demand Side Platform 76

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Prebid Price Floor Optimizer Today Are you ready to achieve the full monetization potential of your ad inventory? CMS, will perform the following steps.

Header Bidding 72

Header Bidding Ad Inventory Fill rate Ad Tech 72

VideoWeek

MARCH 25, 2025

We’re seeing really good brands with really good content getting viewership, which in turn drives advertising revenue, and the fill rates on those channels and programmes are higher. So companies are cutting channels which aren’t performing, to make room for more premium channels.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Brid.tv

JULY 26, 2023

Empty ad call responses can negatively affect an online publishing business. Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. Luckily, with TargetVideo’s new Call Ad Again feature , our publishers no longer have to worry about lost revenue due to empty pre-roll slots.

Fill rate 52

Fill rate Ad Inventory Impressions Ad Tech 52

Monetize More

APRIL 21, 2023

Often an ad unit might not be serving ads. Ads could be delivering a sub-par performance. New ad networks need to be integrated. Fill rates need to be optimized. You can turn on/off the ad overlay, which gives additional information on each ad unit. New blocking rules need to be set.

Ad Ops 98

Ad Ops Header Bidding GDPR Ad network 98

Brid.tv

APRIL 17, 2024

For instance, advertisers usually commit to a certain number of ad impressions. This provides publishers with consistent revenue and helps prevent low fill rates. Better Ad Inventory Control Publishers have more control over which advertisers have access and priority over their inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Playwire

MAY 16, 2023

Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory. Optimizing for viewability can lead to more demand, better fill rates, and more revenue, but only if you get it right.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Yahoo Ad Tech (Formerly Verizon Media). The platform maintains a constant high level of ad demand, which also translates to high fill rates.

Ad network 52

Ad network CPC CPM CPA 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Therefore, when identifying performance, a savvy programmatic ops team will need to identify over/under achievers in the ad tech stack.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

InMobi

OCTOBER 8, 2021

InMobi Commerce has created an industry-first, open-source mediation software that allows retailers to increase ad competition, fill rates, and ad inventory but also retail control of their data and consumer privacy.

Retail 52

Retail Media Ad Inventory ROI 52

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. That way, you will need to build your own wrapper, integrate it with an ad server, and do all the necessary testing.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

YieldBird

JUNE 14, 2023

By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow Us Many website publishers find the ad yield optimization process quite challenging. It’s great for brand control and maintaining ad quality on your website.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

PubMatic

MAY 27, 2022

Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. The best tech platform for a publisher may be from a vendor that also provides demand or maybe from a vendor that provides technology only.

Header Bidding 52

Header Bidding Fill rate Ad Server Ad Tech 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

MARCH 7, 2023

This, along with better-optimized price floors, will ensure higher fill rates. Managed Ads Service Whether you want to lighten the load of your ad ops team or simply need an ad management expert to rely on, the Brid.TV Managed Ads Service is the right choice. Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Smart-Hub

JUNE 11, 2024

The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. For publishers, these are improved ad fill rates, higher revenue, and better user experience. Adopting SPO is beneficial for all the parties involved.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Smart-Hub

NOVEMBER 6, 2023

Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Looking For Detailed Case Studies?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

JUNE 2, 2022

In some instances, due to low fill rate, ad units are replaced by blank ad impressions which is a loss in ad revenue for publishers. Programmatic Ads Benefits. Ad tech needs to combine the benefits of IO buys and programmatic ad buying to make advertising better for publishers and agencies.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV.

Impressions 52

Impressions Fill rate Ad Tech Video Ads 52

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52