Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

AUGUST 24, 2022

Generating over $50 million for podcasters is just the first step — and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”. Sees Strong Demand for Automatic Ads Solutions via Closed Beta.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 79

Agency Header Bidding Ad Tech Demand Side Platform 79

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Brid.tv

APRIL 17, 2024

These deals function based on one-to-one agreements that involve negotiations on pricing, ad placements, and targeting options. Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Brid.tv

JULY 26, 2023

Empty ad call responses can negatively affect an online publishing business. Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. Luckily, with TargetVideo’s new Call Ad Again feature , our publishers no longer have to worry about lost revenue due to empty pre-roll slots.

Fill rate 52

Fill rate Ad Inventory Impressions Ad Tech 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. As a result, publishers can generate a higher ad yield.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

MARCH 30, 2023

These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. For instance, advertisers usually commit to a certain number of impressions. Website Monetization Made Easy With Brid.TV

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Yahoo Ad Tech (Formerly Verizon Media). The platform maintains a constant high level of ad demand, which also translates to high fill rates.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

JUNE 11, 2024

The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. For publishers, these are improved ad fill rates, higher revenue, and better user experience. After this, it will be possible to find out where the impressions come from.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

YieldBird

JUNE 14, 2023

By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

PubMatic

MAY 27, 2022

Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. The best tech platform for a publisher may be from a vendor that also provides demand or maybe from a vendor that provides technology only.

Header Bidding 52

Header Bidding Fill rate Ad Server Ad Tech 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow Us Many website publishers find the ad yield optimization process quite challenging. It’s great for brand control and maintaining ad quality on your website.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV. Prior to the release of version 2.6,

Impressions 52

Impressions Fill rate Ad Tech Video Ads 52

Brid.tv

MARCH 7, 2023

High viewability — Since instream ads interrupt the stream and are served in a player that already has the viewer’s attention, they have high ad viewability , bringing in more impressions and higher ad yield for the publisher. This, along with better-optimized price floors, will ensure higher fill rates.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate.

Impressions 52

Impressions Fill rate Header Bidding Banner 52

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. FAQ Direct vs programmatic ads: what’s better? Looking For Detailed Case Studies?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

FEBRUARY 22, 2022

This is identical to what has happened in ad tech over the last 10 years. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

DECEMBER 1, 2023

Linear video ads Linear video ads are the most common type that plays before, during, or after the main video content. They are often skippable, allowing viewers to skip the ad after a few seconds. The linear video ads have further formats like in-stream and bumper ads. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

APRIL 14, 2024

Learn More Force Sound Feature TargetVideo’s newly added video player feature – force sound if possible – when enabled, automatically plays the video sound whenever allowed by the browser or the player environment (on low volume, to keep the experience as user-friendly as possible). Usually, ATF ads tend to perform better.

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

Brid.tv

OCTOBER 15, 2024

High viewability Since these ads interrupt the video stream and are served in the player that the viewer is already looking at, they have high ad viewability. By extension, this brings in more impressions and a higher ad yield for publishers. TrueView is the branded name for video ads served on YouTube.

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Smart-Hub

DECEMBER 18, 2023

Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. Step 3: a DSP Analyzes the Request Prior to the above-mentioned steps, advertisers set their campaign parameters via a DSP, which involves adding creatives, setting targeting and daily spend, etc.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

FEBRUARY 16, 2024

Diversity Publishers get access to a larger and more diverse pool of marketers who are interested in purchasing their ad inventory. This way, optimizing fill rates becomes easier. This is possible since each of these partners claims the impression value in advance. Let`s explore the main ones.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49