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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

It is quite complex , and it can vary depending on the platform, ad type, and transaction type. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Yahoo Ad Tech (Formerly Verizon Media) 8. What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Their SDK provides developers with easy and straightforward integration for ad-based mobile app monetization. Leadbolt 7.

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A Publisher’s Guide to Ad Yield Optimization

Brid.tv

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! It’s great for brand control and maintaining ad quality on your website.

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How to Earn More From Instream Ads – Tips & Tricks for Publishers

Brid.tv

Instream ads are by far one of the most popular and profitable ways to monetize video content. However, thats only true if theyre set up properly. From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? And every one of those smartphones has apps in which you can show ads.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! That information is passed directly to the publisher’s ad server. and gets them to place a bid.