PubMatic

OCTOBER 15, 2024

Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

InMobi

OCTOBER 8, 2021

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

Retail 52

Retail Media Ad Inventory ROI 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. In the U.S., there are 244.4

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Smart-Hub

JUNE 11, 2024

The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. For advertisers, the main advantages are avoiding duplicated auctions, increasing the campaign performance, reducing costs, and maximizing ROI. Can supply path optimization help reduce ad fraud?

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow Us Many website publishers find the ad yield optimization process quite challenging. It’s great for brand control and maintaining ad quality on your website.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52