The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

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Digiday

AUGUST 1, 2024

After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion, denoting a significant episode in the latest revival of mergers and acquisitions in the ad tech sector.

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Martech Series

JUNE 17, 2022

Media Operations and Finance Leader Joins Fast-Growing Provider of CRM and OMS Solutions to Accelerate Company Growth. The post Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product appeared first on MarTech Series. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

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More About Advertising

OCTOBER 12, 2022

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the intentions of 43 multinational companies.

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Digiday

MARCH 11, 2024

To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google’s dicey cookie alternatives — fret not. Criteo’s got you. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Yes, federated learning is applicable in various sectors, including healthcare , finance , and smart manufacturing, where data privacy is crucial.

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Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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Ad Tech Daily

MAY 25, 2022

. — Firework, the leading livestreaming commerce and digital transformation platform, has secured $150 million in Series B financing, […]. The post VC News: SoftBank Leads Firework’s $150M Series B for Next-Gen Video Experiences Platform appeared first on Ad Tech Daily.

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More About Advertising

JUNE 28, 2022

Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first. The post Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising first appeared on More About Advertising.

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More About Advertising

SEPTEMBER 2, 2024

Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as the antitrust case against Google in the US develops. Ad analyst Brian Weiser wrote in his newsletter: “In total, these (Google) businesses generated $15 billion in booked revenue and $2.9

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More About Advertising

JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

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More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

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PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. These steps can enhance your ad performance and drive better results during the holiday season.

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More About Advertising

FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality.

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The Ad Tech Blog

AUGUST 14, 2023

Remember, there’s always room to innovate and improve in the tech world. Budget Constraints: While finances are crucial, axing someone solely for financial reasons often points to a deeper problem. Lack of Tasks: Saying there’s not enough work for your remote engineer sounds more like a failure of leadership.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

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illumin

MAY 31, 2024

A fintech giant like PayPal entering the advertising space could spell out even bigger things and more potential for other players in the finance industry to follow suit. For example, being able to target and retarget ads to audiences based on affluence or traveller status.

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VideoWeek

JUNE 29, 2022

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! In line with this thinking, the company fully globalised its ad tech team in January. We really service the full funnel. We can do brand-based opportunities off the backs of the customer-facing brands (Yahoo!

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Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

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The Ad Tech Blog

JULY 9, 2024

FL is particularly useful in scenarios where data privacy is paramount, such as healthcare, finance, and digital advertising. Expansion to New Industries: Federated learning with GANs will expand to new industries such as finance, retail, and manufacturing, providing privacy-preserving AI solutions across various sectors.

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The Ad Tech Blog

OCTOBER 4, 2023

’ Synergy: On the other hand, AI is also becoming more normalized and integrated into various sectors like healthcare, finance, and manufacturing, suggesting elements of the Synergy phase.

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Martech Series

SEPTEMBER 15, 2022

Most recently Pergola served as CFO for Integral Ad Science and played a pivotal role in taking the company public in June of 2021, a move which valued the company at $2.5

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Digiday

JULY 31, 2022

Ad-tech company Tremor International acquired Amobee for $239 million. Sinclair broadcast group hired Stephen Clare as vp of finance He was previously the vp of finance at Audacy. Shopify and Vox Media both announced they will be laying off a portion of their staff following Q2 earnings and economic uncertainty.

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Martech Series

NOVEMBER 7, 2022

Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Based on the Amazon tech stack, apworks.ai Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. “apworks.ai ” AP Workflow Automation – apworks.ai.

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Digiday

JULY 26, 2022

Sovrn has raised $36 million, an investment that comes as many heed choppy economic forecasts and suspend earlier plans to back ad tech, a sector that was white-hot among financiers just a year ago. And there are few sectors of the media industry where that dynamic is more clearly on display than ad tech.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Digiday

FEBRUARY 12, 2023

” Paparo also noted that reducing Yahoo’s ad tech offerings – the amalgam of multiple different technologies assembled via way of purchases made by multiple management teams – makes sense for its current PE-backers Apollo Global. “In our recent payment studies, EMX had been paying late,” he said. ”

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

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Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . While the landscape may be different, a cookieless ad tech ecosystem does not have to equate to a sterile one. . These include auto, entertainment, finance, food & drink, insurance, pharma/OTC, retail, tech, telecom, and travel.

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Ad Monsters

MAY 2, 2024

Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process. When an ad-tech company lowers its carbon emissions, its partners lower theirs as well. For the past decade, Kara has had a front-row seat in the various iterations of ad tech throughout the years.

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The Ad Tech Blog

JULY 15, 2024

Here are five predictions: Increased Adoption in Various Industries: Privacy-preserving GANs will see increased adoption across industries such as healthcare, finance, and retail, where data privacy is critical.

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The Ad Tech Blog

JUNE 13, 2024

Consumer Attention and Ad Spend Are Mismatched – An article by eMarketer discussing the challenges of aligning ad spend with consumer attention. Spending on Restaurants and Retail Slows in April – A report by Barclays on consumer spending trends and confidence in household finances.

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The Ad Tech Blog

JUNE 2, 2024

Adoption in New Industries: Real-time anomaly detection will be adopted in new industries, such as healthcare and finance, to enhance security and prevent fraud. Enhanced User Privacy: Advanced encryption and data protection techniques will ensure user privacy while delivering real-time insights.

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VideoWeek

FEBRUARY 26, 2024

One example is, if I define you as somebody who’s interested in say, personal finance. That’s one area that people have to really look hard at, in terms of how they manage audiences for Sandbox. Typically the way that’s done is not because you just read one article; people have higher thresholds.

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The Ad Tech Blog

AUGUST 21, 2024

Adoption of behavioral clustering across industries: Behavioral clustering will be adopted across various industries, including finance, healthcare, and retail, to enhance their cybersecurity posture.

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