Ad Tech, Finance and Viewability

Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. A Threefold Approach: Ethics, Compliance, and Finance The first is an ethical concern. Take reaching net zero.

Ad Tech

Ad Tech A/B Testing Viewability Finance

Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Ad buyers want performance from their ads – any format, any device.

Header Bidding

Header Bidding Viewability Ad Tech Ad Inventory

Albert Thompson, Digital Innovator Reacts: The Trade Desk’s Controversial Top 100 List

Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. automotive, beauty, finance).

Real Estate

Real Estate Viewability Cookies Conversion

Marika Roque: will the the new digital advertising guidelines solve viewability?

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability

Viewability Advertising Ad Tech Finance

European trade bodies unite to try to bring some order to online ad viewability

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability

Viewability Communications Agency Advertising

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech

Ad Tech Agency Media Audience

Show me the money – missing spend and the clouded world of programmatic advertising

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry.

Viewability

Viewability Advertising Ad Tech Finance

£750m wasted on UK mobile ads says new report

More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

Mobile Ads

Mobile Ads Viewability Media Ad Tech

David Indo from ID Comms: why we need to talk about programmatic

More About Advertising

DECEMBER 9, 2016

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has.

Viewability

Viewability Ad Tech Finance Media

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech

Ad Tech Impressions Media Agency

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. The Week in Tech. The business has been aided by the support of its primary financial backer, Sir Len Blavatnik.

Media

Media Ad Tech Agency Demand Side Platform

The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

VideoWeek

MARCH 24, 2023

Showheroes Partners with Lumen, Adelaide on Campaigns Verified for Attention Ad tech firm ShowHeroes has partnered with attention research companies Lumen and Adelaide Metrics to verify campaigns. The relationships grant ShowHeroes’ advertisers the option of running their campaigns on third-party attention models.

Media

Media Entertainment Ad Inventory Retail

The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

VideoWeek

FEBRUARY 17, 2023

DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe and suitable environment, within the intended geography, according to the company. Read more on VideoWeek.

Viewability

Viewability Audience Media Ad Tech

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail

Retail Agency Media Ad Tech

AdTech Trends

Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero

Maximize Your Holiday Ad Revenue: Top Tips for Publishers

Trending Sources

Albert Thompson, Digital Innovator Reacts: The Trade Desk’s Controversial Top 100 List

Marika Roque: will the the new digital advertising guidelines solve viewability?

European trade bodies unite to try to bring some order to online ad viewability

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

Show me the money – missing spend and the clouded world of programmatic advertising

£750m wasted on UK mobile ads says new report

David Indo from ID Comms: why we need to talk about programmatic

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

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