AdExchanger
APRIL 13, 2023
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.
VideoWeek
MAY 15, 2024
GDPR Moves into Action For all the talk of the death of the cookie, it’s important to remember that it’s strictly third-party cookies which are being removed by Chrome. But while Google is leaving first-party cookies alone for the time being, they’re still under threat from privacy regulation.
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Ad Monsters
DECEMBER 12, 2024
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.
Ad Monsters
SEPTEMBER 8, 2022
Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.
Brid.tv
JANUARY 5, 2024
It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details. Topics API The Topics API is a tool within the Privacy Sandbox designed to enable interest-based advertising (IBA) without tracking users across websites.
Adtelligent
JULY 1, 2020
Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.
VideoWeek
MAY 17, 2024
Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. The streamer didn’t say whether its own internal ad tech will replace these partnerships or work alongside them. Read more on VideoWeek.
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