Ad Tech First-Party Cookies GDPR 
VideoWeek
MAY 15, 2024
This however isn’t the case – and while publishers are adjusting to Google’s reworked cookie deadline, they’re also fighting to preserve their access to advertiser-friendly first-party data. But much of the threat to first-party data originates within these laws.
Brid.tv
JANUARY 5, 2024
What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.
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Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?
VideoWeek
NOVEMBER 16, 2023
UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.
Adtelligent
JULY 1, 2020
Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.
Ad Monsters
OCTOBER 20, 2022
Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. We’re an infrastructure for ad tech and MarTech to build on top of and our role is to create identifiers. . Can you tell me why that is the case? .
Lemonads
OCTOBER 5, 2021
But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.
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