Smart-Hub

APRIL 1, 2024

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Adtelligent

JULY 1, 2020

Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? .

Cookies 97

Cookies Viewability Click Through Rate Food 97

VideoWeek

JUNE 1, 2023

This identifier connects users across different touchpoints using nine different identifiers: email, phone number, name, postal address, browser activity, IP address, device data, first-party cookies, and third-party cookies.

Audience 52

Audience First-Party Cookies Cookies Retargeting 52

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JUNE 25, 2021

Once Chrome stops supporting third-party cookies, there are a number of processes that are currently used to target ads that will stop working entirely. These include: Audience buying based on the third-party data. Using cookie syncing to identify and target users. Web-based retargeting campaigns.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52