Adweek

NOVEMBER 12, 2024

CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses.

Marketing 328

Marketing Fashion Ad Tech Food 328

More About Advertising

AUGUST 19, 2022

Nick Farnhill and Iain Tait, who founded Poke 20 years ago in a joint venture with Mother, are back in business together as founders of Food Arts & Technology, a transatlantic “creative studio.” Tait quit Wieden + Kennedy last year after spells at London and in Portland, where he was global interactive ECD.

Food 59

Food Advertising Ad Tech Agency 59

PubMatic

NOVEMBER 1, 2023

In this regard, there are a number of places where advertisers, publishers and ad tech providers can do better—the power consumption of our offices, the food we stock in our break rooms, the airlines we fly to business events. The hard work starts now.

Ad Tech 52

Ad Tech Ad Server Food Impressions 52

VideoWeek

NOVEMBER 29, 2024

Disney Makes CTV Inventory Biddable with Viant Disney has partnered with ad tech business Viant to allow advertisers to bid on its CTV, video and display inventory. ShowHeroes and TVision Expand Attention Measurement to CTV ShowHeroes, a video and CTV ad tech business, has expanded its Attention Index model to CTV.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Specifically for food & drink, tech, insurance, and telecom advertiser verticals. . While the landscape may be different, a cookieless ad tech ecosystem does not have to equate to a sterile one. . End Results.

Cookies 97

Cookies CPM Food Ad Tech 97

AdExchanger

AUGUST 27, 2024

Now, she’s getting into ad tech. Ranjana Choudhry has spent decades on the buy and sell side. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers. The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger.

Retail 114

Retail Media Ad Tech Marketing 114

VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Junk Food Ad Ban Delayed Until 2025. The Washington Post Winds Down Standalone Ad Tech Business Zeus. Top Stories.

Food 52

Food Ad Tech Media Agency 52

Ad Monsters

JUNE 7, 2024

From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations. Consumers still have no control over the matter, which means brands and ad tech companies still follow them around, whether they like it or not.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Digital Ad Blog

APRIL 24, 2023

Have you ever found yourself craving some delicious Thai food but not sure where to find it? In either case, “ Thai Food Near Me ” has got you covered! The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

Retail 79

Retail Food Display Advertising MarTech 79

Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. Shaping the Future of Ad Tech The Cannes Lions 2024 was a testament to the power of innovation and collaboration in the ad tech industry.

Ad Tech 98

Ad Tech Cookies Audience Media 98

Digiday

MARCH 28, 2023

In all, the company needed to unify the ad tech powering more than 40 publications. “We By October, 95% of the traffic to Meredith’s properties was running through Dotdash’s publishing and ad tech stack. “We We could just turn things off like Brides, Byrdie, Investopedia. It was a very busy year,” he said.

Food 74

Food Ad Server Entertainment Ad Tech 74

Digital Turbine

JULY 18, 2022

In order to counter their subscriber loss, Netflix is preparing to unveil a controversial ad-supported service tier backed by a controversial ad tech platform of choice in Microsoft. The plan, thankfully, isn’t to start ramming ads onto shows for existing subscribers. But they still might be vulnerable.

Audience 98

Audience Food Education Ad Tech 98

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. The latest update, Ad Product Taxonomy 1.1, The Content Taxonomy 3.0

Audience 97

Audience Real Estate Demand Side Platform Food 97

The Ad Tech Blog

SEPTEMBER 18, 2024

The mirror neuron mechanism of food consumption – A study on how mirror neurons influence food consumption behavior. More Information Mirror Neurons: The Key to Unlocking Consumer Behavior – An article exploring the role of mirror neurons in consumer behavior.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

VideoWeek

JULY 13, 2022

Best CTV Ad Tech Innovation – Synamedia with Synamedia Iris. Best Video Ad Tech Innovation – Dynamic Video Captions by Sharethrough. The best in European video and CTV advertising convened at Regent’s Park yesterday for Videoweek’s inaugural European Video Awards & Garden Party.

Ad Tech 64

Ad Tech Entertainment Food Video Ads 64

VideoWeek

SEPTEMBER 14, 2022

Google is facing a €25 billion lawsuit for alleged anticompetitive conduct in the ad tech market. Lawsuits in the UK and EU accuse the tech giant of abusing its power and harming publishers. They aim to recover advertising revenue lost over a number of years to Google’s anticompetitive behaviour. “It

Ad Tech 59

Ad Tech Food Advertising Marketing 59

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Ad Monsters

MARCH 21, 2023

We started Food Fanatic, the site I founded with Eric Hochberger, Stephen Marsi, and Matt Richenthal when I was seven months pregnant with my first son, Evan when I came to work for them full-time. Creating the ad tech was purposeful because we needed it for our own four sites. “Could you guys help me?”

Food 98

Food Header Bidding SEO Shipping 98

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. This isn’t a new idea per se. In fact, this is what’s happening (albeit slowly).

Advertising 74

Advertising Ad Tech Demand Side Platform Agency 74

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. How do we connect with them better if a reader returns to keep reading food content?

Cookies 97

Cookies Viewability Click Through Rate Food 97

Basis

SEPTEMBER 16, 2022

By juxtaposing goods’ pastoral origins with their moments of purchase, the ad reminds consumers of the enjoyment and contentment that can be found in food. Like Outdoorsy’s ad, it leans into the experiences offered by their products, emphasizing the specific value of the fresh and local food sold at Fresh Thyme.

Food 98

Food Video Ads Retargeting Ad Tech 98

More About Advertising

SEPTEMBER 26, 2023

Free digital services are worth twice as much as Britain’s food, according to new survey The Digital Dividend produced by Public First for IAB UK. 39bn is directly generated by businesses in the digital advertising sector, such as agencies, social media platforms and ad tech companies.

Food 45

Food Ad Tech Agency Media 45

PubMatic

OCTOBER 17, 2024

Imagine a cooking segment on news; we can take the cooking segment and classify it as “food” versus “news,” unlocking an opportunity for incremental revenue. Evaluate Content in Real Time: PubMatic can help you find new pockets of brand-suitable content to monetize by contextualizing creative assets minute by minute.

Food 102

Food Entertainment Audience Advertising 102

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. This could range from food and beverages to electronics, software, or hosting services. How it works?

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Single Grain

MARCH 16, 2020

Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. This is a good reminder of the dominance that these players have in ad tech: Together, they cover 59% of the overall ad tech industry. Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

More About Advertising

SEPTEMBER 30, 2024

The agency will work across 20 brands from launch, including BT/EE, Ovo and Nomad Foods, owner of brands including Birds Eye, Findus, Goodfella’s, and Aunt Bessie’s. A new brand commerce agency, Le Shop, has opened in London and Dublin as part of the Publicis Groupe.

Food 59

Food Retail Agency Advertising 59

Ad Monsters

AUGUST 2, 2022

Tactics that will help the ad tech industry adjust and flourish through the new privacy regulations. . “I Of course, the brand has expanded along with the audience to include categories such as sports, food, fashion, sneakers and others. The constant evolution into new mediums is one of the main cruxs of the brand’s success. .

Entertainment 105

Entertainment Audience Fashion eCommerce 105

The Ad Tech Blog

MAY 30, 2024

For instance, mice exposed to a novel environment were able to remember the location of hidden food 24 hours later, unlike those that were not exposed to novelty. This dopamine release enhances the encoding of memories, making them more likely to be retained.

Audience 130

Audience ROI Control Group Media 130

illumin

JANUARY 29, 2024

Alongside moderation from illumin’s own Seraj Bharwani, there were engaging appearances from Justin Holmes (Head of Marketing, Zipcar), Nancy Tao Go (CMO, Devoted Health), and Mekea Harvey (Director of Marketing, Greater Boston Food Bank). Journey advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Food 52

Food Ad Tech Conversion Advertising 52

VideoWeek

SEPTEMBER 3, 2024

In this edition of the Sell-Side View, Florence discusses the publisher’s burgeoning video and digital subscriptions businesses, as the group diversifies its revenues with the introdution of premium paid apps for its most popular brands, including BBC Good Food and the Radio Times.

Cookies 59

Cookies Food Ad Tech Viewability 59

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. “The

Ad Tech 98

Ad Tech Ad Server Agency Media 98

The Ad Tech Blog

SEPTEMBER 11, 2024

For example, blue is often used by financial institutions to evoke trust and stability, while red is used by fast-food chains to stimulate appetite and excitement. One of the most common uses is in branding, where colors are carefully chosen to convey a brand’s identity and values.

Machine Learning 130

Machine Learning ROI Audience Media 130

Ad Monsters

SEPTEMBER 27, 2024

As I sat in the room, listening to stories from food bloggers, designers, and country music aficionados, I couldn’t help but draw parallels between their challenges and the ones publishers face. Ad Tech and the Human Connection Programmatically, ad tech builds a bridge between advertisers and the content that audiences consume.

Ad Tech 52

Ad Tech SEO Audience Conversion 52

illumin

APRIL 30, 2024

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. This is the essence of geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Paleo AdTech

DECEMBER 10, 2023

Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.

Native Advertising 52

Native Advertising Fashion Food Ad network 52