Ad Tech, Food and GDPR - AdTech Trends

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism.

Cookies

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The WIR: ITV Sells its BritBox Stake, IPG Announces AI-Powered ‘Operating System’, and European Publishers Sue Google for $2.3 Billion

VideoWeek

MARCH 1, 2024

A spokesperson from Google dismissed the claim as “speculative and opportunistic” The new lawsuit joins a long list of inquiries into Google’s dominance of the web alongside other tech giants. The Week in Tech Vibe Raises $22.5 The data showed that ad spend climbed each quarter, from $805 million in Q1 to $1.2

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs.

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. And it’s working to grow out a fleshed out ad offering, with plans to launch a self-serve ad platform later this year. Read more on VideoWeek.

Viewability

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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

SEPTEMBER 13, 2024

In this week’s Week in Review: Spotify set to start paying video creators, BBC rules out ads as alternative to licence fee, and UK pushes ahead with a junk food ad ban. The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives.

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The Problems With Behavioral Targeting

Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. As a result, not only did New York Times International not lose any money in the process, but it actually increased its ad revenue. This is taking place for a number of reasons.

GDPR

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The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. What we bring is massive reach across TV screens, data at scale, and now a full suite of integrated ad solutions and innovative technology.”

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Deliveroo Expands Ad Offering. Snap Launches Paid Version of Snapchat.

eCommerce

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The WIR: Disney Mulls Offloading Linear Channels, Digital Ads Contribute A Fifth of Channel 4 Revenues, and US and EU Agree Key Data Sharing Deal

VideoWeek

JULY 14, 2023

The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR. percent of people who appear on-screen in its ads.

Viewability

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The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

Advertising

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The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

VideoWeek

APRIL 11, 2025

The Commission has said the proposals would focus on reporting requirements for organisations with less than 500 people, but will keep the core objective of GDPR intact. This is how GDPR was supposed to work empowering users to make choices on the basis of information, with a high baseline level of data protection.

GDPR

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AdTech Trends

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

Trending Sources

The WIR: ITV Sells its BritBox Stake, IPG Announces AI-Powered ‘Operating System’, and European Publishers Sue Google for $2.3 Billion

Everything You Need to Know about Marketing Compliance for 2021

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

The Problems With Behavioral Targeting

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

The WIR: Disney Mulls Offloading Linear Channels, Digital Ads Contribute A Fifth of Channel 4 Revenues, and US and EU Agree Key Data Sharing Deal

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

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