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Native and programmatic advertising are different aspects of digital advertising. Nativeadvertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is NativeAdvertising?
Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do nativeadvertising. Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food.
Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do nativeadvertising. Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food.
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The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, nativeadvertising, or chatbots. The 2022 editions are set to begin as planned. Brandweek When?
In this week’s Week in Review: Yahoo announces cuts to its adtech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its adtech stack.
Yahoo has been reducing its adtech business since its acquisition by Apollo Global in 2021, and shuttered its sell-side platform in 2023, weeks after the company signed a long-term partnership with Taboola to provide nativeadvertising across Yahoos digital properties.
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