VideoWeek

JULY 13, 2022

The best in European video and CTV advertising convened at Regent’s Park yesterday for Videoweek’s inaugural European Video Awards & Garden Party. Best Cross-Media Video Campaign – Xaxis, Wavemaker & Finecast. Best CTV Ad Tech Innovation – Synamedia with Synamedia Iris.

Ad Tech 64

Ad Tech Entertainment Food Video Ads 64

Single Grain

MARCH 16, 2020

If you plan to advertise in games, remember that 71% of players are actually willing to watch in-game ads in exchange for something valuable, such as in-game bonuses and free items, because it is the way they “pay” for that stuff. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. “The Read on VideoWeek. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.

Advertising 71

Advertising Demand Side Platform Conversion Audience 71

VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently).

Media 52

Media Header Bidding Retail eCommerce 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

Agency 69

Agency Ad Tech Impressions Media 69

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. Over-the-top ( OTT ) media services are also increasingly growing in popularity, and by the end of 2021, one third of all TV ad revenue will belong to programmatic. Book My Free Marketing Consultation . Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Brid.tv

OCTOBER 25, 2024

This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher. You Might Also Like: How to Make a Video Ad More Effective Attention Metrics vs. Traditional: Better Measurement for Advertisers Traditional advertising metrics like ad impressions, clicks, and CTRs offer limited insight.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

VideoWeek

MAY 8, 2024

Three new content hubs on Vizio’s home screen – Vizio Gaming, Sports Hub, and Always On Newsroom – will offer QR-code based shoppable ads. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

VideoWeek

AUGUST 4, 2023

The AI produces text for each scene and performs a stock video search, selecting relevant assets based on the video’s main topics. Kevel Forms OpenRTB Working Group for Retail Media Ad tech firm Kevel has announced the formation of an industry working group to establish an OpenRTB protocol for retail media.

Media 52

Media Ad Tech Retail Agency 52

Smart-Hub

AUGUST 23, 2023

For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

SEPTEMBER 1, 2023

Thomas Rabe Hits Out at Proposed HFSS Advertising Ban in Germany RTL CEO Thomas Rabe has criticised plans by the German government to crack down on junk food ads, the FT reported on Wednesday. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

SEPTEMBER 13, 2024

In this week’s Week in Review: Spotify set to start paying video creators, BBC rules out ads as alternative to licence fee, and UK pushes ahead with a junk food ad ban. The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives.

Food 52

Food Ad Tech Media Agency 52

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. However, behavioral targeting has ethical issues beyond just data privacy.

GDPR 98

GDPR Cookies Real Estate Audience 98

VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

MARCH 28, 2025

TF1 PUB said that alongside the increased reach generated by co-viewing, it also boosts ad recall by 24 percent compared to individual exposure. Developed in partnership with ad tech firm Magnite, the event format allows brands to target key dates in order to capture certain events or support product launches.

Non-Profit 59

Non-Profit Media Food Ad Tech 59

VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. With visibility into over a billion video ad impressions daily, we see the sustainability issues that need fixing. Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric.

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

Ad Tech 52

Ad Tech Retail Media Agency 52