Ad Tech Food Viewability 
VideoWeek
NOVEMBER 15, 2024
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”
Ad Monsters
NOVEMBER 16, 2022
It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. .
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Ad Monsters
JUNE 18, 2024
Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP.
Brid.tv
OCTOBER 25, 2024
While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.
Digiday
OCTOBER 4, 2022
Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.
InMobi
JANUARY 16, 2018
While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.
VideoWeek
SEPTEMBER 3, 2024
In this edition of the Sell-Side View, Florence discusses the publisher’s burgeoning video and digital subscriptions businesses, as the group diversifies its revenues with the introdution of premium paid apps for its most popular brands, including BBC Good Food and the Radio Times.
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