4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)
PrograMetrix
APRIL 14, 2021
4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.
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