AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

Ad Tech 112

Ad Tech Media Header Bidding GDPR 112

VideoWeek

APRIL 10, 2025

A pattern emerged where ad tech companies would scramble to find alternative signals that could fly under ITPs radar, then Apple would clamp down and close common loopholes. This game of cat and mouse between Apple and ad tech has continued ever since. But these attempts were frustrated by indecision on Googles part.

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Cookies Ad Tech First-Party Cookies GDPR 91

Digiday

MAY 25, 2023

Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. underlines the fact that every ad tech operator must make compliance with such laws their top priority. Such a high-profile player in the sector being hit with a €1.2

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VideoWeek

AUGUST 10, 2022

Online privacy activist group noyb (none of your business), founded by well known campaigner Max Schrems, has filed 226 fresh complaints against websites which it claims are using “deceptive cookie banners”, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR).

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Exchange Wire

FEBRUARY 3, 2023

This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023. Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors GDPR enforcement [.]

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AdExchanger

JULY 10, 2022

Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!; Can A Tiger Change Its Stripes?

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Based on LiveRamp’s Authenticated Traffic Solution, EUID will attempt to negotiate the specifics of GDPR.

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Ad Tech GDPR Demand Side Platform Conversion 86

AdExchanger

JULY 5, 2023

But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like ‘You’re Out’ European data privacy laws mainly deal with privacy.

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Ad Tech Daily

MARCH 6, 2025

Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hooplas playable reward ad unit, […] The post Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Childrens Advertising (..)

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GDPR Media Advertising Ad Tech 52

Ad Monsters

MARCH 31, 2025

Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements.

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Machine Learning Advertising GDPR Ad Tech 75

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

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Ad Targeting Machine Learning Ad Tech GDPR 130

AdExchanger

JULY 9, 2024

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.

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GDPR Ad Tech 106

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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Ad Tech Media Agency Audience 105

Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

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Ad Tech Education GDPR Ad Space 97

AdExchanger

JUNE 14, 2022

Then came GDPR. Continue reading » The post Catching Up With Dr. Johnny Ryan On How Ad Tech Can Change So Much – And Also Not At All appeared first on AdExchanger. For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper standards on the internet.

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Ad Tech GDPR 75

Digiday

JANUARY 5, 2023

Buried deep in the tomes that are the terms and conditions for each of Meta’s social platforms are statements that essentially mean someone must either agree to let their data be used to serve them targeted ads or stop using the services altogether. California and Virginia went live with their version of GDPR on Jan.

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GDPR Banner Marketing Advertising 84

Smarty Ads

JULY 30, 2021

Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. As you might recall, GDPR. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once.

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GDPR Ad Tech 52

AdExchanger

MAY 4, 2023

When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, The post The Big Story: Wait For Consent appeared first on AdExchanger.

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GDPR Ad Tech 94

VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. AddThis had previously had to shut off access to data from EU users, in order to comply with GDPR.

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Advertising GDPR Data Management Platform Ad Tech 132

Digiday

OCTOBER 5, 2022

in which the Federal Trade Commission sued ad tech vendor Kochava for allegedly selling location data that could track movements to domestic violence centers, reproductive health clinics and other sensitive places. Instead, the ad tech firm has refused to settle over terms CEO Charles Manning said are “ambiguous.”

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Ad Tech GDPR Advertising Marketing 71

Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising.

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GDPR Ad Tech Media Advertising 69

The Ad Tech Blog

JANUARY 31, 2024

owns an auction where they decide which ad to show, to whom, and how often, based on how much money each advertiser spends. Good Bots vs. Bad Bots My first exposure to Ad Tech was designing and building user tracking systems. Each major channel (Google, LinkedIn, X, etc.)

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GDPR Ad Tech Retail Advertising 130

VideoWeek

OCTOBER 3, 2022

Earlier this year Belgium’s data protection authority ruled that the Transparency and Consent Framework, a framework created by IAB Europe for passing consumer consent signals through ad tech chains, itself violates GDPR.

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GDPR Ad Tech 105

Playwire

SEPTEMBER 19, 2022

The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. In 2016, you had Europe's General Data Protection Regulation (GDPR). Two years later, you had the ?? California Consumer Privacy Act (CCPA).

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GDPR Ad Tech 96

The Ad Tech Blog

JULY 12, 2024

Applications in Ad-Tech AI Advertising In the ad-tech AI advertising industry, consumer behavior modeling is used to optimize real-time bidding, personalize ad content, and improve programmatic advertising. Additionally, these insights help in reducing ad spend wastage and improving overall campaign effectiveness.

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Machine Learning Conversion Rate Ad Tech GDPR 130

Monetize More

JANUARY 22, 2023

In this article, we will cover how easy it is to create a GDPR-compliant message for your website right within Google Ad Manager. In this article, we will cover how easy it is to create a GDPR-compliant message for your website right within Google Ad Manager.

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GDPR Pop-Up Ad Tech 52

Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations.

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Cookies Non-Profit Audience GDPR 124

Exchange Wire

FEBRUARY 15, 2023

If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [.] The post What the Pivot to Privacy has Meant for Mobile appeared first on ExchangeWire.com.

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GDPR Ad Tech 98

Exchange Wire

OCTOBER 31, 2022

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

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GDPR Ad Tech Cookies Advertising 98

Exchange Wire

JUNE 8, 2023

With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [.]

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GDPR Cookies Ad Tech 97

The Ad Tech Blog

JULY 17, 2024

Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern. Companies collect vast amounts of user data to deliver personalized ads. This risk is particularly high in ad tech, where user data is highly valuable.

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The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data. Why is user privacy important in mobile advertising?

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Mobile Ads GDPR Machine Learning Conversion Rate 130

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

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Advertising Viewability Machine Learning Ad Tech 130

AdExchanger

MARCH 4, 2025

As an American ad tech CEO working for a UK-founded company, Ive heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven advertising in the US really better for anyone?

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Ad Tech Marketing Advertising GDPR 77

VideoWeek

FEBRUARY 13, 2023

The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. In any case, the JV has cleared its first major hurdle, absolving the initiative of any competition concerns.

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Advertising Ad Tech GDPR Retargeting 104

Digiday

OCTOBER 23, 2022

But earlier this year, ad security monitoring company Confiant detected an ad tech company exploiting the framework to collect information on potentially millions of people in the U.S. “What makes this case especially odd is that it was taking place in the United States, which is not a GDPR jurisdiction.

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Ad Tech GDPR Marketing 55

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Is federated learning the ultimate solution for privacy in ad tech?

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