Remove Ad Tech Remove GDPR Remove Manufacturing
article thumbnail

Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Yes, federated learning is applicable in various sectors, including healthcare , finance , and smart manufacturing, where data privacy is crucial.

article thumbnail

Federated Learning Integration with GANs for Privacy

The Ad Tech Blog

By leveraging FL, organizations can build robust AI models while complying with data protection regulations like GDPR and CCPA. Expansion to New Industries: Federated learning with GANs will expand to new industries such as finance, retail, and manufacturing, providing privacy-preserving AI solutions across various sectors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

Digiday

Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We will have something equivalent to GDPR? Many client conversations today revolve around California’s rules, focusing on operations and solutions as the landscape changes.

Media 69
article thumbnail

Digiday’s naughty and nice list for 2022

Digiday

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.

Ad Tech 69
article thumbnail

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

article thumbnail

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64
article thumbnail

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit.

Retail 52