AdExchanger

APRIL 2, 2024

SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […] The post Media Disco Launches Self-Serve Ad-Buying Platform For SMBs appeared first on AdExchanger. And that’s partially due to access.

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Media Ad Tech Agency GDPR 105

Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising. Continue reading this article on digiday.com.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

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Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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Cookies Ad Tech Retail GDPR 111

Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

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Media GDPR Conversion Agency 69

The Ad Tech Blog

MAY 1, 2024

Adhering to regulations such as the General Data Protection Regulation ( GDPR ) is essential to protect user privacy and build trust. Real-time personalization involves processing personal data, raising concerns about user privacy and the need for compliance with data protection laws like GDPR.

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Machine Learning GDPR Conversion Rate Conversion 130

Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. The post How to Drive Media Buying Outcomes Combining 1st and 2nd Party Data appeared first on Admixer.Blog.

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The Ad Tech Blog

MARCH 17, 2024

However, this granular targeting raises eyebrows over user consent and data protection AI can predict consumer behavior by analyzing search histories , online purchases , and even social media interactions. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies.

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Advertising GDPR Cookies Marketing 130

VideoWeek

AUGUST 12, 2022

The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints.

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Advertising GDPR Banner Healthcare 98

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. So, making sure your website and video content are optimized for mobile is definitely one of the best ways to increase your video ad revenue.

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Video Ads Header Bidding Viewability Fill rate 80

The Ad Tech Blog

JULY 15, 2024

FL is particularly useful in scenarios where data privacy regulations, such as GDPR and CCPA, restrict the sharing of personal data. This has led to stricter data privacy regulations, such as GDPR and CCPA, which impose stringent requirements on how companies collect, store, and use personal data.

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Machine Learning GDPR Healthcare Finance 130

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. Merkury then provides easy connectivity to media publishers and platforms (social, TV, traditional, etc.) to enable media planning and activation use cases.

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Cookies GDPR ROI Ad Tech 85

More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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Ad Monsters

MARCH 26, 2024

The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. Will publishers benefit from greater engagement with ads on their sites? Use search history for ad personalization.

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Ad Tech GDPR Audience Video Ads 97

Ad Tech Daily

MARCH 2, 2023

To drive further awareness of […] The post i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry best Practices appeared first on Ad Tech Daily.

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Ad Tech Data Management Platform GDPR Media 105

Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

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Exchange Wire

OCTOBER 31, 2024

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [.] The post Scaling Retail Media’s Walled Gardens appeared first on ExchangeWire.com.

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Data onboarding.

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Cookies Mobile Ads GDPR Ad Tech 117

Martech

OCTOBER 21, 2021

website, social media, search ad), geography, demographics (i.e., Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. age, gender, income) or intent. Martech ecosystem integration. More unified customer view.

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Machine Learning Marketing Conversion SEO 112

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. There are mixed reactions to this news.

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Cookies Ad Tech Advertising Audience 111

Digiday

JULY 24, 2022

“Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. “However, a zero-party data play in the stringent GDPR environment in Europe and the looming regulatory situation in the U.S. seems a bit short-sighted. .

Media 69

Media Agency Data Management Platform Retail 69

Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Emerging channels: retail media and CTV. The cookie crunch continues.

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Cookies Conversion Ad Tech Retail 69

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet. Follow @illuminHQ

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Cookies Media Machine Learning GDPR 59

Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. in a move the independent media agency hopes will allow it to better compete with some of the industry’s most established names.

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Agency Marketing GDPR Ad Tech 69

illumin

MAY 28, 2024

These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information.

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Advertising Cookies Machine Learning Brand Lift 88

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. PubMatic 4.

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Header Bidding Advertising Ad Exchange Video Ads 98

VideoWeek

OCTOBER 11, 2024

Digital ad revenues continued to grow, reaching £280 million, and are projected to top £300 million this year. PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. Financial terms of the deal were not disclosed. Read more on VideoWeek.

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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Data Management Platform GDPR Audience Advertising 74

AdExchanger

APRIL 19, 2023

More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Ad Tech Ad Exchange GDPR Media 98

VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Ad Tech GDPR Cookies Agency 103

Ad Monsters

SEPTEMBER 11, 2024

One of its key features is robust privacy and governance, which ensures data protection, giving media companies confidence in the safety of their information. Liveramp designed the platform for ease of use, making it accessible for marketers to analyze campaigns across multiple channels, including TV, CTV, and social media.

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Ad Ops Audience GDPR Display Advertising 115

Ad Monsters

OCTOBER 20, 2022

Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We’re an infrastructure for ad tech and MarTech to build on top of and our role is to create identifiers. . There’s about 20 to 30% lower cost of acquisition and media in general.

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Audience Cookies First-Party Cookies Ad Tech 98

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Digiday: For years, sales houses relied on ad tech vendors to fix programmatic ad flaws, but 2025 marks a shift toward regaining control.

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Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Digiday: For years, sales houses relied on ad tech vendors to fix programmatic ad flaws, but 2025 marks a shift toward regaining control.

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Ad Tech Cookies GDPR Advertising 52

Digiday

JUNE 22, 2022

with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace.

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Ad Tech GDPR Advertising MarTech 72

Ad Monsters

FEBRUARY 6, 2023

In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. AT: Media owners and marketers are grappling with unprecedented challenges to the tried and trusted ways they engage customers and acquire prospects.

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Cookies Audience Machine Learning GDPR 98