Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome.

Cookies 123

Cookies Non-Profit Audience GDPR 123

AdExchanger

APRIL 2, 2024

SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […] The post Media Disco Launches Self-Serve Ad-Buying Platform For SMBs appeared first on AdExchanger. And that’s partially due to access.

Media 106

Media Ad Tech Agency GDPR 106

Digiday

JANUARY 5, 2023

It turns out that Meta has been illegally forcing users to accept personalized ads across Facebook and Instagram for years — at least that’s the case in Europe. “The DPC considered that a lack of transparency on such fundamental matters contravened Articles 12 and 13(1)(c) of the GDPR,” stated the regulator.

GDPR 85

GDPR Banner Marketing Advertising 85

Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising. Continue reading this article on digiday.com.

GDPR 69

GDPR Ad Tech Media Advertising 69

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Automatad Inc.

JANUARY 17, 2022

Consumer time spent with ad-supported media falls to its lowest despite the increase in ad spending. An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Ad-supported Media Share in 2022.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

Media 69

Media GDPR Conversion Agency 69

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The measures include a $1.3

GDPR 52

GDPR Ad Tech Media Finance 52

Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. The post How to Drive Media Buying Outcomes Combining 1st and 2nd Party Data appeared first on Admixer.Blog.

GDPR 52

GDPR Media Ad Tech Agency 52

The Ad Tech Blog

MAY 1, 2024

Adhering to regulations such as the General Data Protection Regulation ( GDPR ) is essential to protect user privacy and build trust. Real-time personalization involves processing personal data, raising concerns about user privacy and the need for compliance with data protection laws like GDPR.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

VideoWeek

MAY 15, 2024

GDPR Moves into Action For all the talk of the death of the cookie, it’s important to remember that it’s strictly third-party cookies which are being removed by Chrome. Talking about the impact of the EU’s General Data Protection Regulation (GDPR) just under six years since it came into force sounds strange.

First-Party Cookies 98

First-Party Cookies Cookies GDPR Advertising 98

The Ad Tech Blog

MARCH 17, 2024

However, this granular targeting raises eyebrows over user consent and data protection AI can predict consumer behavior by analyzing search histories , online purchases , and even social media interactions. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies.

Advertising 130

Advertising GDPR Cookies Marketing 130

VideoWeek

AUGUST 12, 2022

The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints.

Advertising 98

Advertising GDPR Banner Healthcare 98

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. So, making sure your website and video content are optimized for mobile is definitely one of the best ways to increase your video ad revenue.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

The Ad Tech Blog

JULY 15, 2024

FL is particularly useful in scenarios where data privacy regulations, such as GDPR and CCPA, restrict the sharing of personal data. This has led to stricter data privacy regulations, such as GDPR and CCPA, which impose stringent requirements on how companies collect, store, and use personal data.

Machine Learning 130

Machine Learning GDPR Healthcare Finance 130

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Strategies for DTC: Personalization and Media Buying.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes.

Ad Ops 90

Ad Ops Cookies Ad Tech GDPR 90

illumin

NOVEMBER 15, 2023

The social media giant will soon offer users this service as a way to opt-out of ads on Facebook and Instagram, so that Meta can be in compliance with recent EU regulations. It will also still be offering its current service and platforms for free, supported by ads. How an ad free Facebook option impact advertisers?

GDPR 97

GDPR Ad Tech Advertising Media 97

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. Merkury then provides easy connectivity to media publishers and platforms (social, TV, traditional, etc.) to enable media planning and activation use cases.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. This will help to retain consumer trust and ensure ad spending flows toward privacy-enforced segments of the media supply chain. The ‘U.S. and the E.U. publishers.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

GDPR 49

GDPR Agency Media Ad Tech 49

Ad Monsters

MARCH 26, 2024

The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. Will publishers benefit from greater engagement with ads on their sites? Use search history for ad personalization.

Ad Tech 97

Ad Tech GDPR Audience Video Ads 97

Ad Tech Daily

MARCH 2, 2023

To drive further awareness of […] The post i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry best Practices appeared first on Ad Tech Daily.

Ad Tech 105

Ad Tech Data Management Platform GDPR Media 105

Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

Pop-Up 116

Pop-Up Machine Learning Ad Tech Agency 116

Exchange Wire

OCTOBER 31, 2024

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [.] The post Scaling Retail Media’s Walled Gardens appeared first on ExchangeWire.com.

Retail 52

Retail GDPR Ad Tech Marketing 52

More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

GDPR 68

GDPR Media Ad Tech Finance 68

Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. billion purchase DoubleClick ) to become the most powerful outfit in media. Digiday probed the numbers and worked out potential outcomes. Google grievances.

Header Bidding 87

Header Bidding Ad Server Ad Tech Demand Side Platform 87

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. There are mixed reactions to this news.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Data onboarding.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Martech

OCTOBER 21, 2021

website, social media, search ad), geography, demographics (i.e., Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. age, gender, income) or intent. Martech ecosystem integration. More unified customer view.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

Digiday

JULY 24, 2022

“Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. “However, a zero-party data play in the stringent GDPR environment in Europe and the looming regulatory situation in the U.S. seems a bit short-sighted. .

Media 69

Media Agency Data Management Platform Retail 69

Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Emerging channels: retail media and CTV. The cookie crunch continues.

Cookies 69

Cookies Conversion Ad Tech Retail 69

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet. Follow @illuminHQ

Cookies 59

Cookies Media Machine Learning GDPR 59

Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. in a move the independent media agency hopes will allow it to better compete with some of the industry’s most established names.

Agency 69

Agency Marketing GDPR Ad Tech 69

illumin

MAY 28, 2024

These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88