Ad Tech GDPR Retargeting 
The Ad Tech Blog
JULY 14, 2024
Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.
VideoWeek
FEBRUARY 13, 2023
The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. In any case, the JV has cleared its first major hurdle, absolving the initiative of any competition concerns.
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PubMatic
APRIL 25, 2024
The industry has been experiencing, anticipating and slowly preparing for it since the introduction of GDPR, when data privacy became central to digital advertising strategies. But signal loss is nothing new.
Single Grain
MARCH 16, 2020
Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. The Email Marketer’s 4-Step Guide to GDPR Compliance.
illumin
MAY 28, 2024
These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information.
Smart-Hub
MARCH 14, 2022
In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.
Digiday
FEBRUARY 1, 2023
Criteo’s Gleason also noted the growing challenges with more ad tech companies offering retail media as an “add-on,” leading to further fragmentation in the market. He advises: Look for spend shifts from search to display and put more emphasis on retargeting.
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