AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

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illumin

OCTOBER 4, 2023

Programmatic advertising lets marketers automate several aspects of the digital ad buying process through the use of new and evolving technologies. It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media.

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illumin

APRIL 30, 2024

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

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Kevel

APRIL 19, 2022

Malware — There is always the chance an ad tag gets infiltrated by malware. Lost Revenue - Research has shown the “ad tech tax” is over 50% - meaning for every $1 an advertiser spends, the publisher gets just $0.50. Off-brand ads - Many publishers have gone under fire because of off-brand ads.

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PrograMetrix

JULY 7, 2021

With the right digital strategy, advertising technology, and marketing talent, cannabis brands can target known cannabis consumers across premium websites like USA Today , Newsweek , and Barstool Sports (just to name a few). . Related: How to Build a Digital Marketing Plan for Cannabis or CBD.

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Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

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Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

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Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

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Advertising Machine Learning Retail Geo targeting 52

Smart-Hub

JUNE 17, 2024

Set Up Targeting The final step before launching the campaign is to apply targeting settings: demographics, mobile geo-targeting, IAB categories, and others (the selection depends on the chosen DSP). In any case, the more settings are applied, the more targeted the campaign gets.

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Smart-Hub

DECEMBER 21, 2023

While advertisers will have higher conversion rates, publishers will provide compelling ads to their website visitors or app users. Geo Last but not least, consider adding geo-targeting capability to your ad exchange. As for you, your income will increase.

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illumin

DECEMBER 14, 2023

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards.

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illumin

DECEMBER 14, 2023

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Wide reach.

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Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

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Basis

JULY 19, 2022

Contextual targeting , which identifies the digital spaces certain groups are most likely to visit based on page-based keywords and topics, is one tried-and-true alternative that avoids user data entirely. Hyperlocal geo-targeting is another powerful automated solution for marketers to have in their toolkits.

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PubMatic

JUNE 26, 2024

Within the pages of this playbook, you will find detailed insights on how to refine your ad policies, leverage advanced geo-targeting techniques, and update crucial ad request parameters.

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