Kevel

APRIL 19, 2022

Malware — There is always the chance an ad tag gets infiltrated by malware. Lost Revenue - Research has shown the “ad tech tax” is over 50% - meaning for every $1 an advertiser spends, the publisher gets just $0.50. Off-brand ads - Many publishers have gone under fire because of off-brand ads.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

illumin

DECEMBER 14, 2023

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards.

Advertising 52

Advertising Marketing Banner Pop-Up 52