Remove Ad Tech Remove Geo targeting Remove Pop-Up
article thumbnail

Precision Targeting Tactics for Effective Campaigns

Smart-Hub

For them, the more targeting settings a DSP platform offers, the better since they can ensure precision targeting marketing. An advertiser sets up targeting via a DSP platform. 4 Options to Power Precision Targeting To identify targeting options for your ad exchange, you can start by analyzing your competitors.

article thumbnail

Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. In any case, the more settings are applied, the more targeted the campaign gets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. They can be placed within the text or appear in a pop-up (interstitial ads).

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ