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Where social media fits into a comprehensive programmatic strategy

illumin

Programmatic advertising lets marketers automate several aspects of the digital ad buying process through the use of new and evolving technologies. In the USA this year, marketers will spend more than $57 billion on digital display advertising. They are also able to do so with a greater amount of precision.

Media 52
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Modern Programmatic Monetization Strategies

Adtelligent

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Social Ads. Wide reach.