Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

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Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. Table of Contents.

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AdExchanger

SEPTEMBER 12, 2024

Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making.

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AdPushup

SEPTEMBER 12, 2023

Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives unprecedented uplift in yield. In this blog, we have explored Header bidding vs RTB [.]

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Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We However, Dederick is just one of several ad tech executives the U.S.

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YieldBird

APRIL 27, 2023

By doing so, Lazy Auctions can increase ad inventory’s value by reducing unnecessary requests, which can lead to a more efficient and profitable advertising ecosystem. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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AdPushup

APRIL 14, 2023

Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. So dive in and discover valuable insights about header bidding vs ad mediation. That’s why we’ve come up with this blog.

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. However, a lack of control, customization, and commercial flexibility can impose limits on ad revenue teams. As an open-source framework, Prebid empowers web publishers to more effectively monetize ad impressions.

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Oko

DECEMBER 6, 2022

Just as a publisher is beginning to get comfortable with their knowledge of current ad tech, a new innovation is developed that completely changes the way an ad campaign – and its resulting monetization success – functions altogether.

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Digiday

SEPTEMBER 10, 2024

Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. Do you have thoughts on the trial? Consider taking our survey.

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While [.].

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with.

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YieldBird

APRIL 27, 2023

By doing so, Lazy Auctions can increase ad inventory’s value by reducing unnecessary requests, which can lead to a more efficient and profitable advertising ecosystem. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap.

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AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

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AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. ” But does it really live up to the hype?

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Adweek

JUNE 23, 2022

This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. When there are more people at the table, it's easier to find the best solution for a common problem.

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Exchange Wire

NOVEMBER 4, 2022

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, [.].

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MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

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AdExchanger

OCTOBER 14, 2024

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum.

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AdExchanger

SEPTEMBER 23, 2024

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.

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AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

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PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Unlock More Value Through SPO : Some SSPs are building preferred supply path optimization (SPO) relationships with agencies and direct ad buyers. These steps can enhance your ad performance and drive better results during the holiday season.

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AdExchanger

OCTOBER 14, 2024

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It It was like, ‘Wow, look at our son,’” Avery said.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The rise of EBDA will not necessarily precipitate the demise of header bidding.

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InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. But is it worth the hype?

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Playwire

OCTOBER 19, 2022

Welcome to another installment of our Ad Tech Tools DIY vs. Managed Service Series, where our Playwire team of advertising experts gives their perspective on the top ad tech tools for publishers. This week, we're talking about Google AdMob - one of the most popular and commonly used tools for in-app ad monetization.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

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Ad Monsters

SEPTEMBER 17, 2024

In the first episode of ‘Google on Trial,’ the AdMonsters editors discuss the DOJ’s lawsuit against Google, focusing on its implications for the ad tech industry, particularly for publishers. The ad tech world is on high alert, gripping the industry with every twist and turn.

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Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

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VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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