Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. Table of Contents.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

AdExchanger

SEPTEMBER 12, 2024

Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making.

Header Bidding 110

Header Bidding Ad Tech Marketing 110

YieldBird

APRIL 27, 2023

By doing so, Lazy Auctions can increase ad inventory’s value by reducing unnecessary requests, which can lead to a more efficient and profitable advertising ecosystem. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap.

Header Bidding 98

Header Bidding A/B Testing CPM Ad Inventory 98

Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We However, Dederick is just one of several ad tech executives the U.S.

Ad Tech 95

Ad Tech Header Bidding Media Marketing 95

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This approach allows you to serve more ads without manually negotiating for each ad placement, which is particularly efficient for small to mid-sized publishers.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Admixer

APRIL 19, 2024

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Tech Advertising 52

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 136

Ad Tech Ad Server Header Bidding Advertising 136

PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. However, a lack of control, customization, and commercial flexibility can impose limits on ad revenue teams. As an open-source framework, Prebid empowers web publishers to more effectively monetize ad impressions.

Header Bidding 75

Header Bidding Impressions Ad Tech Advertising 75

Digiday

SEPTEMBER 10, 2024

Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. Do you have thoughts on the trial? Consider taking our survey.

Ad Tech 92

Ad Tech Header Bidding Media Marketing 92

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

AdPushup

JUNE 12, 2024

Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech 52

AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

Ad Tech 114

Ad Tech Media Header Bidding GDPR 114

AdPushup

SEPTEMBER 12, 2023

Header bidding as a technology revolutionized the entire ad tech ecosystem. As already discussed in our header bidding guide, this programmatic technique works from within the user’s browsers and gives unprecedented uplift in yield. In this blog, we have explored Header bidding vs RTB [.]

Header Bidding 52

Header Bidding Ad Tech 52

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech 131

Ad Tech Header Bidding Ad Exchange Retail 131

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The rise of EBDA will not necessarily precipitate the demise of header bidding.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

AdExchanger

OCTOBER 14, 2024

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum.

Ad Tech 114

Ad Tech CPM Header Bidding Media 114

AdExchanger

SEPTEMBER 23, 2024

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.

Ad Tech 114

Ad Tech Header Bidding Ad Server 114

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Oko

DECEMBER 6, 2022

Just as a publisher is beginning to get comfortable with their knowledge of current ad tech, a new innovation is developed that completely changes the way an ad campaign – and its resulting monetization success – functions altogether.

Header Bidding 52

Header Bidding Ad Tech 52

AdExchanger

JANUARY 24, 2023

The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market.

Ad Tech 129

Ad Tech Header Bidding Advertising Marketing 129

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

AdPushup

APRIL 14, 2023

Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. So dive in and discover valuable insights about header bidding vs ad mediation. That’s why we’ve come up with this blog.

Header Bidding 52

Header Bidding Ad Ops Ad Tech 52

AdExchanger

OCTOBER 14, 2024

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It It was like, ‘Wow, look at our son,’” Avery said.

Ad Tech 118

Ad Tech Header Bidding Ad Server 118

AdPushup

JULY 29, 2022

Have you heard of Header Bidding? Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While [.].

Header Bidding 52

Header Bidding Advertising Marketing Ad Ops 52

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. But is it worth the hype?

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. ” But does it really live up to the hype?

Header Bidding 52

Header Bidding CPM Ad Server GDPR 52

AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

Header Bidding 52

Header Bidding Impressions Ad Ops Ad Tech 52

InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Playwire

DECEMBER 13, 2024

Key Points Choosing between a header bidding wrapper and managed service approach depends on your team's capacity, technical expertise, and desired level of control Wrappers offer granular control but require significant in-house expertise and time investment Managed services provide turnkey solutions with expert optimization but less direct control (..)

Header Bidding 52

Header Bidding Ad Tech 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

AdExchanger

JUNE 30, 2022

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. They used to be a regular feature of.

Ad Tech 98

Ad Tech Ad Exchange Media Header Bidding 98

YieldBird

APRIL 27, 2023

By doing so, Lazy Auctions can increase ad inventory’s value by reducing unnecessary requests, which can lead to a more efficient and profitable advertising ecosystem. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap.

Header Bidding 52

Header Bidding A/B Testing CPM Ad Inventory 52

Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

Ad Tech 74

Ad Tech Header Bidding Impressions Ad Exchange 74

AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with.

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52