PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. However, a lack of control, customization, and commercial flexibility can impose limits on ad revenue teams. As an open-source framework, Prebid empowers web publishers to more effectively monetize ad impressions.

Header Bidding 78

Header Bidding Impressions Ad Tech Advertising 78

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The rise of EBDA will not necessarily precipitate the demise of header bidding.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

Ad Tech 75

Ad Tech Header Bidding Impressions Ad Exchange 75

AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

Header Bidding 52

Header Bidding Impressions Ad Ops Ad Tech 52

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

YieldBird

APRIL 27, 2023

By doing so, Lazy Auctions can increase ad inventory’s value by reducing unnecessary requests, which can lead to a more efficient and profitable advertising ecosystem. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap.

Header Bidding 52

Header Bidding A/B Testing CPM Ad Inventory 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

MediaFuse

NOVEMBER 14, 2016

In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Response Time (header bidding only). Example “Demand Source A”: 10,000,000 impressions seen. 3,000,000 impressions filled. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Ad Monsters

MAY 11, 2023

Supply Side Platforms are an integral part of the Real-Time Bidding process. They enable publishers to sell inventory at scale to fill available inventory and ensure they maximize the revenue from impressions. DM: The shift in header bidding happened because publishers are running from current auction practices.

Header Bidding 96

Header Bidding Marketing Ad Tech Impressions 96

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats. trillion bids a day. Google ADX 2.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

FEBRUARY 27, 2025

This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs. times , far outpacing actual inventory growth.

Header Bidding 47

Header Bidding Ad Tech Impressions Audience 47

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. No, we don’t ask for your soul in return.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. The rise of header bidding made sure of that. If this happens then it diminishes the core pitch to publishers.

Agency 78

Agency Header Bidding Ad Tech Demand Side Platform 78

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. Initially, the header-bidding auctions were placed client-side.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.

Header Bidding 52

Header Bidding Finance Education Impressions 52

Monetize More

APRIL 25, 2023

50% of the traffic will run one ad stack, and the other half will run the other ad stack. Visitors are kept on the same side of the test for the whole session so that the ad tech doesn’t mix user experiences or mess with buy-side treatment. We’re an ad management platform, not an ad network.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

Brid.tv

OCTOBER 8, 2024

Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. The best way to check if this is the case is by comparing the number of ads sent with the number of ad impressions. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively. Are you ready to make the transition to video header bidding?

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Ad Monsters

MAY 19, 2023

Open Internet media companies and their ad tech counterparts are caught between the short-term financial obligation to contribute to bidstream bloat and the long-term financial goal of transitioning to two-sided marketplaces that unlock privileged data access. Of course, achieving this equilibrium is no simple task.

Ad Exchange 94

Ad Exchange Impressions Ad network Ad Tech 94

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

MARCH 16, 2020

This way, you won’t have to develop the app and serve the ads in only one of them. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Find Your Niche for Your Own Business. What is the white-label business model?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

YieldBird

AUGUST 23, 2023

Sources of revenue troubleshooting Before we can conclude that the drop in revenue is dictated by reduced spending by most advertisers, we need to check several elements to be sure that technical errors – in the form of both reduced ad request issuance and declines on the part of a specific revenue source [i.e.,

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. As a result, they provide numerous opportunities in terms of various ad formats and cross-device campaigns possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

YieldBird

JUNE 27, 2023

Header bidding For publishers, it is imperative that the chosen Supply Side Platform provides a fast and reliable Header Bidding solution seamlessly integrated with their tags. However, publishers should be cautious as not all Header Bidding solutions are created equal.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52