Brid.tv

OCTOBER 8, 2024

Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. Optimize for Different Devices According to Statista , almost 60% of all time spent online comes from mobile devices. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

InMobi

JANUARY 16, 2019

As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In one common scenario - one of the common scenarios - in the industry right now, where you would see multiple auctions, is with header bidding.

Header Bidding 52

Header Bidding Mobile Ads Ad Server Ad Tech 52

InMobi

DECEMBER 20, 2018

Our first post was on transparency , the second predictions post focused on OTT , our third post talked about in-app header bidding and our fourth blog discussed data monetization. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

InMobi

DECEMBER 26, 2018

Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. We observed three key trends on the buy-side that explain this unexpected lack of impact on ad spend. Android) at the expense of non-addressable ones.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

InMobi

FEBRUARY 13, 2019

Key Topics for Supply Side Platforms Interested in learning more about the mechanics of programmatic auctions, in-app ad servers and other related ad tech topics? Be sure to check out these videos: First Price Auctions Explained Common Problems with Second Price Auctions What is a Second Price Auction and How Does It Work?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69