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At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the adtech ecosystem. Having emerged from its roots, the programmatic adtech sector has greatly evolved into an ecosystem in itself. PublicRelations : Mitchell, Cohn & Wolfe, Weber Shandwick.
The Week in Tech Google’s US AdTech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the adtech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4
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