Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

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Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. The post AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration appeared first on ExchangeWire.com.

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Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. You may know them as video ad networks.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively. Are you ready to make the transition to video header bidding?

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Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Rich Selection of Video Ad Formats. Header Bidding Support. Real-Time Ad Analytics.

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Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.

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Brid.tv

OCTOBER 8, 2024

Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. Some ad formats and placements are bound to perform better than others. Reach out to our team to learn how we can boost your ad revenue efforts.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

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PubMatic

MARCH 27, 2023

Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners. Interstitial in-game ads are another option.

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2.

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Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal.

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VideoWeek

JULY 25, 2023

Value Add PubMatic, like most SSPs, has been working to evolve its offering in recent years, reconfiguring its space in the ad tech supply chain. Buyers will also be able to access this inventory through agencies which have direct relationships with the SSP via supply path optimisation (SPO) deals.

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Single Grain

MARCH 16, 2020

If you plan to advertise in games, remember that 71% of players are actually willing to watch in-game ads in exchange for something valuable, such as in-game bonuses and free items, because it is the way they “pay” for that stuff. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it.

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Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

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Smart-Hub

NOVEMBER 25, 2022

On top of that, we are constantly adding new integration types in order to make it easier for your partners to connect to SmartHub. Supply-Partner Integration on SmartHub is possible with: OpenRTB 2.5; ‘VAST to RTB’, ‘VAST to VAST’, and ‘VAST To All’ trading variants; JS tags; Header-bidding (Prebid Server, Prebid.JS).

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Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. also specializes in ad-based monetization of video content. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. AdPushup 4.

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Monetize More

JANUARY 18, 2023

Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years. Mobile video ad spending is expected to continue growing in the coming years. See more benefits knowonlineadvertising.com.

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Brid.tv

MARCH 28, 2023

Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? The main difference, however, is that programmatic advertising is much more efficient and automated.

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Brid.tv

OCTOBER 15, 2024

From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad. Table of Contents What Are Instream Video Ads? Benefits of Instream Ads for Publishers Tips for Earning More With Instream Video Ads 1.

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Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

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VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

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Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

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Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

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NewProgrammatic

MARCH 15, 2022

For example: search engine text ads require different content (text information) and ad delivery technology than product listing (visual + key product information) or search tiles ads (minimalistic visual only). So, if a brand wants to tap into the Russian audience segment, then Yandex ads become a natural choice.

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Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

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Admixer

SEPTEMBER 4, 2020

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results.

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Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Changes in requirements and rules for in-stream video ad placements.

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