The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

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The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. Conclusion As the digital health landscape continues to grow, embracing HIPAA privacy law is paramount for tech entrepreneurs.

Healthcare 130

Healthcare Electronics Machine Learning 130

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

Healthcare 113

Healthcare Marketing Cookies Electronics 113

The Ad Tech Blog

MARCH 12, 2024

Startups can stay updated with HIPAA regulations by appointing a dedicated privacy officer, subscribing to regulatory updates from the Department of Health and Human Services , and joining professional organizations focused on healthcare compliance.

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Healthcare Education 130

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. AI models might provide images of men in construction-related field roles and images of women in hospitality or healthcare-related roles. The algorithm might display ads for cars and bikes to men and ads for cosmetics to women.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

The Ad Tech Blog

JULY 9, 2024

FL is particularly useful in scenarios where data privacy is paramount, such as healthcare, finance, and digital advertising. This method enhances privacy by keeping data localized, reducing the risk of data breaches. Future Predictions Integrating federated learning with GANs is poised to revolutionize privacy-preserving AI applications.

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

Martech Series

SEPTEMBER 8, 2022

Ad-tech veteran to elevate operations for Exchange, supply-side business units. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. The announcement was made by Sameer Sondhi, co-CEO of Verve Group and CRO of Media Games Invest.

Healthcare 95

Healthcare Ad Tech MarTech Conversion 95

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. .

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

The Ad Tech Blog

APRIL 26, 2024

Yes, AUIs have applications across various industries, including healthcare, e-commerce, and education, where personalized user experiences can significantly enhance engagement and outcomes. It is crucial to implement robust data protection measures and ensure transparency in how user data is used.

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Advertising Conversion Rate Healthcare A/B Testing 130

Exchange Wire

JUNE 21, 2024

The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [.] The post NHS Policy Set to Decide 2024 UK Election appeared first on ExchangeWire.com.

Healthcare 52

Healthcare Ad Tech Audience 52

Ad Monsters

JUNE 7, 2024

From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations. Later, she saw an ad on Facebook that said something like, “Dr. Smith is in your healthcare network, schedule an appointment today.”

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Cookies Ad Tech AutoMobile Healthcare 105

The Ad Tech Blog

OCTOBER 4, 2023

’ Synergy: On the other hand, AI is also becoming more normalized and integrated into various sectors like healthcare, finance, and manufacturing, suggesting elements of the Synergy phase.

Machine Learning 130

Machine Learning Healthcare Manufacturing Finance 130

Ad Tech Daily

OCTOBER 9, 2022

The event will feature all the major technological developments from the sector, such as smart cities, cybersecurity, data economy, mobility, healthcare and telecommunications. The post First Data LTD Presents Transactional Data Processing Software at GITEX Global 2022 appeared first on Ad Tech Daily.

Healthcare 52

Healthcare Ad Tech MarTech Media 52

More About Advertising

JULY 13, 2015

The latest global giant to join the queue is the new consumer healthcare. The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many of them.

Media 77

Media Healthcare Agency Ad Tech 77

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. The ad tech industry is aware of this problem and has been working on various solutions: The IAB Tech Lab has recommended the use of “App Store IDs” to uniquely identify CTV apps.

Machine Learning 82

Machine Learning Healthcare Ad Tech MarTech 82

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Ad Tech Agency Media Audience 98

The Ad Tech Blog

JUNE 25, 2024

Enhanced Privacy Measures: As privacy concerns grow, geofencing technologies will incorporate stronger privacy measures, ensuring user data is protected while still delivering effective ads. More Information What is mobile geofencing? Adjust – A comprehensive glossary entry explaining mobile geofencing and its benefits.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

More About Advertising

MAY 10, 2021

Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your own conclusions.)

Healthcare 64

Healthcare Marketing Agency Advertising 64

Martech

OCTOBER 21, 2021

Call data privacy continues to be a priority, particularly for businesses in the healthcare and financial services markets, which must comply with HIPAA and HITECH regulations. Data privacy compliance. Martech ecosystem integration. The data can be fed into attribution models for greater accuracy. More unified customer view.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

The Ad Tech Blog

MAY 31, 2024

Expansion into New Industries: Beyond retail and entertainment, AR will find applications in sectors like education and healthcare, providing informative and interactive experiences. Advancements in AR Technology: Technological improvements will enhance the quality and accessibility of AR experiences, broadening their appeal.

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Education Entertainment Fashion Retail 130

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. and ad tech (DSPs, SSPs, ad exchanges, etc.)

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

MNTN

JUNE 3, 2022

Report: Viewers Prefer Connected TV Ads to Traditional Ones – Ads may be more relevant to viewers if they’re watching on a smart or connected device, according to a report from healthcare ad tech firm DeepIntent.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

More About Advertising

FEBRUARY 8, 2023

Media, precision marketing and healthcare were the standout performers with a number of big media wins including L’Oreal and, recently, Burberry. Omnicom followed rival Publicis with strong Q4 2022 numbers with organic growth in the period of 7.2% for the whole year (Publicis was up 10%.). Full year revenue was $14.29bn.

Healthcare 59

Healthcare Media Advertising Marketing 59

Digiday

NOVEMBER 17, 2022

Lasso – Omnichannel Campaign Measurement for Healthcare. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Influencer Marketing Platform. Best Location Data Platform. Near Me Politics. Best Marketing Analytics Platform. Known x JUST Egg. Best Marketing Automation Platform. Flight Control by Clinch. AdTheorent.

A/B Testing 78

A/B Testing Ad Server Native Advertising Data Management Platform 78

More About Advertising

MARCH 30, 2016

When the subject of healthcare agencies comes up it’s usually time to hit the pillow rather than the keyboard but WPP appears to have landed a big one with Communications Media Inc. CMI is based in the intriguing environs of King of Prussia, Pennsylvania, with offices in New York, Philadelphia and New.

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Agency Healthcare Communications Media 49

The Ad Tech Blog

JULY 15, 2024

Here are five predictions: Increased Adoption in Various Industries: Privacy-preserving GANs will see increased adoption across industries such as healthcare, finance, and retail, where data privacy is critical.

Machine Learning 130

Machine Learning GDPR Healthcare Finance 130

The Ad Tech Blog

JUNE 2, 2024

Adoption in New Industries: Real-time anomaly detection will be adopted in new industries, such as healthcare and finance, to enhance security and prevent fraud. Enhanced User Privacy: Advanced encryption and data protection techniques will ensure user privacy while delivering real-time insights.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Basis

OCTOBER 17, 2022

The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. from 2021 to 2028.

Media 94

Media Marketing Healthcare Manufacturing 94

The Ad Tech Blog

AUGUST 21, 2024

Adoption of behavioral clustering across industries: Behavioral clustering will be adopted across various industries, including finance, healthcare, and retail, to enhance their cybersecurity posture.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Digiday

JUNE 16, 2022

“I feel the most important thing for organizers to embrace moving forward is options, so that we are all able to enjoy and maximize the unique Cannes experience safely, in a way that works for everyone,” said Fiona McKinnon, CEO of mental healthcare specialists The Moment Company. “I This is my fourth time attending Cannes.

Healthcare 68

Healthcare Conversion Food Ad Tech 68

The Ad Tech Blog

OCTOBER 16, 2024

This is particularly important in industries where AI is used for high-stakes decision-making, such as finance, healthcare, and advertising. Bias mitigation is particularly important in industries where AI is used for high-stakes decision-making, such as finance, healthcare, and advertising.

ROI 130

ROI Communications Healthcare Finance 130

Digiday

SEPTEMBER 22, 2022

With more services and more content to choose from, audiences have already experienced the streaming industry’s effect on their wallets — but ad-supported offerings at a discounted rate are ways streamers can combat that consumer sensitivity. For CTV, as more platforms pivot toward ad-supported streaming, it signals a new chapter.

Advertising 72

Advertising A/B Testing Audience Healthcare 72

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr.,

Marketing 71

Marketing Machine Learning Healthcare Agency 71

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit.

Retail 52

Retail Media Non-Profit Healthcare 52