Ad Tech Healthcare Impressions 
Ad Monsters
JUNE 7, 2024
From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations. Later, she saw an ad on Facebook that said something like, “Dr. Smith is in your healthcare network, schedule an appointment today.”
The Ad Tech Blog
MAY 31, 2024
This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value. Expansion into New Industries: Beyond retail and entertainment, AR will find applications in sectors like education and healthcare, providing informative and interactive experiences.
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VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.
The Ad Tech Blog
JUNE 2, 2024
Detecting and Preventing Ad Fraud Ad fraud is a pervasive issue in the digital advertising ecosystem, leading to significant financial losses for advertisers. Fraudsters use various techniques, such as click fraud and impression fraud , to manipulate ad metrics and generate illegitimate revenue.
Basis
OCTOBER 17, 2022
As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Wait…there are that many categories, tools, and companies just for audio advertising?!”
Martech Series
JULY 6, 2022
Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr.,
Digiday
OCTOBER 4, 2022
For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best CRM Platform Act!
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