MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. .

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

MNTN

JUNE 3, 2022

Report: Viewers Prefer Connected TV Ads to Traditional Ones – Ads may be more relevant to viewers if they’re watching on a smart or connected device, according to a report from healthcare ad tech firm DeepIntent.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Digiday

NOVEMBER 17, 2022

Lasso – Omnichannel Campaign Measurement for Healthcare. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Influencer Marketing Platform. Best Location Data Platform. Near Me Politics. Best Marketing Analytics Platform. Known x JUST Egg. Best Marketing Automation Platform. Flight Control by Clinch.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69