AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 88

Ad Tech Impressions Data Management Platform Ad Exchange 88

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales. Retail Media Networks.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. For the most part, ad spend is on a steady rise. However, the year wasn’t all bad. ” How can we fix it?

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

Martech Series

JULY 19, 2022

AdPlayer.Pro , a global provider of outstream video advertising solutions has released its Q2 2022 business results, reporting the further increase in daily video ad serving volumes, new partnerships on the Supply side, as well as the release of important functional updates in the company’s video ad player tech.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Exchange Wire

AUGUST 2, 2023

Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas appeared first on ExchangeWire.com.

Ad Tech 75

Ad Tech Impressions Advertising 75

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. We also asked them what advice they would give themselves in retrospect on their impressive careers.

Ad Tech 105

Ad Tech Media Agency Audience 105

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. going to ad-tech fees and $0.35

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

illumin

SEPTEMBER 19, 2024

Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly. Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Through this connection, advertisers can manage ad inventory.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Exchange Wire

OCTOBER 15, 2024

Ad tech startup XPLN.AI Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

Viewability 115

Viewability Advertising Ad Tech Impressions 115

Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

Ad Tech 75

Ad Tech Header Bidding Impressions Ad Exchange 75

Digiday

JANUARY 3, 2023

But any company that is solving for that i.e. making it very easy for advertisers to buy a lot of impressions across multiple platforms stands to be in with at least a shout of coming through this downturn relatively unscathed. Even so, few would have pegged ad tech. But none of this is guaranteed. Staffing for change.

Ad Tech 81

Ad Tech Marketing Ad Server Media 81

illumin

DECEMBER 9, 2024

What is your definition of an impression? In digital advertising, IAB standards clearly define impressions as impressions that occur when an ad is displayed on a website, regardless of whether it is actually seen by a user. Certain platforms may also only report on viewable impressions. Follow @illuminHQ

Retail 52

Retail Media Advertising Viewability 52

illumin

NOVEMBER 14, 2024

Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression? Digital advertising also has standards for viewable impressions (when an as is seen by a customer). Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

Ad Monsters

MARCH 31, 2025

Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation. Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements.

Machine Learning 65

Machine Learning Advertising GDPR Ad Tech 65

Ad Tech Daily

OCTOBER 14, 2024

Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data.

Audience 98

Audience Ad Tech Impressions Advertising 98

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

AdExchanger

SEPTEMBER 21, 2022

Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. The price is negotiated.

Ad Tech 105

Ad Tech Impressions 105

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression. And how do you boost video engagement ?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. I mean, they did leave behind a $100 million debt.

Cookies 111

Cookies Media Ad Tech Impressions 111

The Ad Tech Blog

JUNE 3, 2024

Real-time AI monitoring can significantly reduce advertisers’ costs by reducing wasted ad spend on fraudulent impressions and clicks. These systems use machine learning models that have been trained on historical ad traffic data to recognize patterns indicative of fraud.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

VideoWeek

MARCH 27, 2025

But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. Scope3 has launched the new Agentic Media Platform, leveraging Agents to understand every ad impression. 2025 is when well see this happen.

Ad Tech 52

Ad Tech Media Advertising Impressions 52

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. ” Separate sources told Digiday that SSPs are now entering into talks with Amazon to develop solutions that can deduct the 2.5%

Ad Tech 72

Ad Tech CPM Communications Impressions 72

Playwire

MAY 3, 2023

Before long, DSPs entered the ad tech ecosystem. Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

AdPushup

MARCH 30, 2024

Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content is available for people to consume, capturing the attention of potential customers has become an art form.

Impressions 52

Impressions Advertising Marketing Ad Ops 52

The Ad Tech Blog

OCTOBER 2, 2024

Graph Neural Networks (GNNs) are revolutionizing Real-Time Bidding (RTB) systems in the ad tech industry. This analysis enables RTB systems to deliver more relevant ads to users, improving the overall effectiveness of advertising campaigns. User Privacy Maintaining user privacy is a critical concern in the ad tech industry.

Ad Tech 130

Ad Tech Advertising Education Impressions 130

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers.

CPM 94

CPM Cookies Affiliates Impressions 94

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

MAY 31, 2024

In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam’s Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career. AB: How did you start working in the ad tech and digital media industry?

Ad Tech 52

Ad Tech Retail A/B Testing Media 52

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Ad Monsters

JANUARY 6, 2025

If advertisers control their ad placements, we can build a media system that actually works for everyone, she said. Atkin also tackled the systemic funding of disinformation, pointing to ad techs role in propping up harmful narratives. Its time to stay nimble, test new ideas, and keep your brands unique voice front and center.

Cookies 105

Cookies Audience Media Ad Tech 105

Martech

FEBRUARY 15, 2024

.” Google The IAB Tech Lab assessment identified several problems advertisers and media companies may face using the proffered solution, including the abandonment of event-based impression and click metrics and the need for significant changes within the programmatic advertising ecosystem. Why we care.

Cookies 123

Cookies Ad Tech MarTech Impressions 123

VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

Ad Tech 98

Ad Tech Impressions Video Ads Media 98

The Ad Tech Blog

APRIL 15, 2024

Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # Parse Campaign Data: parse_campaign_csv reads a CSV file containing the campaign budget and impressions to prepare it for analysis. get( 'reports' )[ 0 ].get( get( 'data' ).get( Obtain your Google Analytics view ID and access token. #

Advertising 130

Advertising ROI Impressions Audience 130