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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119
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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

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The Crazy Advertising Technology Landscape

InMobi

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers. Verification Tech Verification services add an additional layer of tech to each ad campaign.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Most platforms perform on the CPM (cost per mille) basis, meaning that advertisers pay per thousand impressions, although other pricing models like CPC (cost per click) are often available as well. For instance, the bid floor rates for banner and native ads may be around $0.5 respectively. Technology-related costs.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets. What Is Ad Fraud? Other forms include ad stacking (hiding multiple ads on top of each other), domain spoofing (impersonating legitimate websites), and install fraud (tricking advertisers into paying for fake app installs).