VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. ” . ” .

Viewability 102

Viewability Advertising Impressions Cookies 102

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

Martech

DECEMBER 5, 2023

It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023. goes toward fees to ad-tech intermediaries. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go? Another $0.35

Demand Side Platform 109

Demand Side Platform Viewability Impressions Ad Tech 109

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

VideoWeek

APRIL 20, 2023

.” Omitting emissions The study shows a vast range of emissions at the publisher level, anywhere between 187 and 1772 gCO₂PM (grams of carbon dioxide and equivalent greenhouse gasses per 1000 impressions). “Decisions need to be made with emissions in mind to achieve the goal of decarbonisation,” says the study.

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

illumin

MARCH 21, 2024

A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

CPC 105

CPC Viewability Audience SEO 105

illumin

NOVEMBER 29, 2023

This makes this ad a great example of attention advertising. Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. Follow @illuminHQ

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

VideoWeek

JUNE 30, 2022

In-play advertising (ads which appear within virtual worlds, as opposed to ads which appear in games’ menus or as interstitial ads during breaks in play) has faced this issue to an extent. New standards have been added for non-2D or video formats.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

PubMatic

AUGUST 1, 2024

By doing so, they can reap a myriad of benefits: Greater Reach & Performance – Data applied through PubMatic’s Connect has helped advertisers double their reach and increase viewability and CTR. Paid Impressions – How often your content has appeared in front of audiences.

Viewability 87

Viewability Audience Ad Tech Advertising 87

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. counterpart. study possible.

Advertising 71

Advertising Ad Tech Impressions Viewability 71

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale.

Clickbait 68

Clickbait Advertising Ad Tech Demand Side Platform 68

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. So, to start, game developers should consider designing ad placements that will engage with gamers to drive those metrics. Here’s the secret: Metrics.

Click Through Rate 99

Click Through Rate Viewability Impressions Advertising 99

YieldBird

MAY 31, 2023

Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Digiday

JUNE 2, 2022

Meanwhile, Adelaide, in working with new sustainability ad-tech firm Scope3 , is promoting the value of attention metrics as a means of being more efficient on emissions — at a time when the industry seems to be focusing much more intensely on environmental impact. Those metrics make you buy lots of little tiny little crappy ads.

Media 55

Media Viewability Impressions Ad Tech 55

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv The real upfront market.

Marketing 68

Marketing Viewability Agency Ad Tech 68

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.

Viewability 64

Viewability CPM Audience Ad Tech 64

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 70

Media Ad Tech Machine Learning Viewability 70

PubMatic

SEPTEMBER 8, 2022

The IAB’s OM (open measurement) SDK is pre-integrated, so advertisers can measure viewability of the impressions served via OpenWrap for Mobile App. OpenWrap for Mobile App is an SDK built from the ground-up for mobile app developers by mobile app developers. This produces higher demand and yield from some of the biggest buyers.

Banner 72

Banner Viewability Impressions Advertising 72

Brid.tv

APRIL 17, 2024

These deals function based on one-to-one agreements that involve negotiations on pricing, ad placements, and targeting options. Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. With Real-time bidding, an auction environment was created where advertisers can show specific ads to a particular set of audiences based on data points about that audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

VideoWeek

SEPTEMBER 16, 2022

It’s no secret that whenever an advertiser buys an impression, there’s every chance it might end up completely ignored. Digital display ads may sit completely unnoticed at the side of the screen, a radio ad might play while the listener is out of the room, and a TV ad might roll while the viewer is busy on their phone.

Advertising 72

Advertising Machine Learning Viewability Media 72

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JANUARY 22, 2025

Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex. increasing revenue per active user, but at the same time restrict impressions per active user. That means we want to show less ads, but make more revenue, which leads us to generating performance for the advertisers.

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Advertising Banner Education Cookies 52