Ad Monsters

OCTOBER 10, 2024

Jon Schultz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge. Fast-forward and Jon is now CMO at Viant Technology, a role he never expected to hold for 16 years.

Advertising 122

Advertising Ad Tech Information Technology Marketing 122

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. CCPA defines personal information as anything that can be associated or linked with an individual or household. and ad tech (DSPs, SSPs, ad exchanges, etc.) Private (first-party) and/or second-party cooperative identity graphs. Data onboarding.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

The Ad Tech Blog

MAY 29, 2024

Additionally, the integration of IT (Information Technology) and OT (Operational Technology) environments poses unique challenges. This oversight leaves critical infrastructure exposed and vulnerable. While IT security focuses on data confidentiality and integrity, OT security prioritizes system availability and safety.

Machine Learning 130

Machine Learning Education Manufacturing Information Technology 130

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

PubMatic

JUNE 16, 2022

and this figure is growing as the information technology sector expands. In fact, according to the Office of Energy Efficiency and Renewable Energy , they account for 2% of all electricity use in the U.S.—and Closer to home, data centers account for more than 90% of PubMatic’s energy footprint globally.

Impressions 52

Impressions Shipping Information Technology Advertising 52