New Study Provides Concrete Data on the Success of Interstitial Ads
Ad Monsters
JANUARY 19, 2023
With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. The eCPM of interstitial ads outperformed banner ads by 5,173%.
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