Ad Monsters

FEBRUARY 18, 2025

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

The Ad Tech Blog

MAY 2, 2024

Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. This approach not only improves user satisfaction but also enhances the effectiveness of ads.

Ad Tech 130

Ad Tech Machine Learning Conversion Education 130

AdExchanger

OCTOBER 7, 2024

What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index […] The post Can’t Spell Exchange Without Change; ’Soft On Ad Tech appeared first on AdExchanger.

Ad Tech 105

Ad Tech Machine Learning Advertising 105

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

AdExchanger

OCTOBER 10, 2023

Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing. The post Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement appeared first on AdExchanger.

Ad Tech 110

Ad Tech Machine Learning 110

Ad Monsters

MARCH 31, 2025

Invest in Intelligent Automation Tapping into the power of machine learning and AI can transform platforms into intelligent superpartners. Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation.

Machine Learning 75

Machine Learning Advertising GDPR Ad Tech 75

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

VideoWeek

JUNE 8, 2022

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition. Our teams share the same vision and deep passion to build solutions that leverage machine learning to unlock more insights for media owners and buyers, enabling more efficient campaigns.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Venture Beat, Marketing

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 52

Machine Learning Marketing Ad Tech 52

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. Additionally, these insights help in reducing ad spend wastage and improving overall campaign effectiveness.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Ad Monsters

AUGUST 21, 2024

Remember, “the ad tech ecosystem was never built for privacy,” according to Jamie Barnard, CEO of Compliant. Ad Tech’s Role in Adapting to Regulatory Changes The revamp of the ad tech industry is driven largely by the need to comply with today’s privacy laws.

Ad Tech 88

Ad Tech Education Machine Learning Cookies 88

Ad Tech Daily

MARCH 22, 2023

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc.

Machine Learning 109

Machine Learning Ad Tech Marketing Media 109

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Ad Tech Daily

OCTOBER 23, 2024

Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding.

Machine Learning 104

Machine Learning Marketing Ad Tech Media 104

The Ad Tech Blog

JULY 17, 2024

Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. We see the limitless potential for machine learning in digital advertising. Machine learning will continue to play a huge role across ad tech in 2019,” Lyons predicts.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

AdExchanger

AUGUST 3, 2023

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization. The post Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI appeared first on AdExchanger.

Ad Tech 98

Ad Tech Media Machine Learning 98

Ad Tech Daily

MARCH 6, 2023

(OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today it will deploy the automated ChatGPT (Chat Generative Pre-Trained […] The post AiAdvertising Announces Implementation of ChatGPT from OpenAI appeared first (..)

Machine Learning 111

Machine Learning Ad Tech Marketing Media 111

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 111

Machine Learning Ad Inventory Ad Tech Advertising 111

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

MARCH 8, 2023

Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? Our data strategy involves exploring machine learning, AI, audience taxonomies, and datasets, as well as partnering with different data providers to reach our intended audience deterministically.

Ad Tech 98

Ad Tech Machine Learning Audience Advertising 98

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Ad Tech Daily

APRIL 18, 2022

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily.

Machine Learning 98

Machine Learning Conversion Rate Ad Tech Conversion 98

The Ad Tech Blog

JUNE 17, 2024

Future Trends in Digital Advertising The future of digital advertising is evolving rapidly, with new technologies and strategies emerging to address challenges like ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

The Ad Tech Blog

JULY 4, 2024

By leveraging machine learning algorithms, AI can forecast the likelihood of various cyber threats, enabling organizations to take preemptive measures. AI predictive analytics works by using machine learning algorithms to analyze historical data and identify patterns that indicate potential threats.

Machine Learning 130

Machine Learning Education 130

AdExchanger

FEBRUARY 16, 2024

is an updated version of AppLovin’s AI-powered ad tech software. It was released last year and relies on predictive machine learning to target app-install ads to the users most […] The post A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business appeared first on AdExchanger.

Machine Learning 105

Machine Learning Ad Tech 105

The Ad Tech Blog

JUNE 2, 2024

Real-time anomaly detection systems often employ machine learning algorithms to analyze data patterns and identify deviations. As digital advertising increasingly relies on AI and machine learning to deliver personalized ads, there is a growing concern about the collection and use of user data.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Playwire

AUGUST 5, 2024

Key Takeaways Quality and Transparency Drive Success: The ad tech space is shifting its focus toward high-quality, clear performance metrics, and operational transparency. Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape.

Ad Tech 52

Ad Tech Machine Learning CPM Ad Inventory 52

The Ad Tech Blog

JUNE 3, 2024

Integrating real-time AI monitoring into ad platforms helps maintain high standards of transparency and accountability, crucial for building trust among advertisers and publishers. Thanks to machine learning capabilities, the technology not only detects known fraud tactics but also adapts to new and evolving strategies used by fraudsters.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

VideoWeek

AUGUST 23, 2024

Top Stories Amazon Launches Self-Service CTV Ads for UK SMEs Amazon has launched a self-service ad product for small and medium-sized brands in the UK, allowing them to run campaigns on Twitch, as well as third-party streaming TV apps on Fire TV. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

Ad Tech 98

Ad Tech Cookies Agency Media 98

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

VideoWeek

JULY 10, 2023

AI already plays a big role in ad tech, and the potential is certainly there for generative tools to add value. But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

illumin

SEPTEMBER 19, 2024

Many ad-tech companies are now turning to automation and artificial intelligence to build even greater efficiency into the media buying journey. More than a demand-side platform There is disintermediation on both the DSP and SSP side of ad tech. This can be through cookies or a tracking pixel. Follow @illuminHQ

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59