The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

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Advertising Viewability Machine Learning Ad Tech 130

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. In fact, one in ten video marketers doesnt track ROI at all.

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Machine Learning Advertising Click Through Rate Video Ads 52

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Follow @illuminHQ

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Advertising Demand Side Platform Ad Space Ad Inventory 59

The Ad Tech Blog

JUNE 28, 2024

Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies.

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130

The Ad Tech Blog

MAY 5, 2024

Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation. AI models are trained using supervised, unsupervised, or reinforcement learning to adapt and improve over time.

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Machine Learning Education ROI Ad Tech 130

The Ad Tech Blog

APRIL 29, 2024

Key metrics include engagement rates, conversion rates, and ROI. It uses Python libraries like pandas for data manipulation and sklearn for machine learning. The preprocess_data function converts categorical data to numerical values to prepare the data for machine learning. Absolutely.

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Fashion Machine Learning Conversion Rate Audience 130

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. An MPM platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact.

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Machine Learning Marketing Cookies ROI 106

The Ad Tech Blog

SEPTEMBER 11, 2024

Poor media planning can result in ads being placed on channels that do not reach the intended audience or failing to take advantage of emerging platforms and technologies. This can lead to lower engagement rates and reduced return on investment (ROI) for ad campaigns. How can consumer insights improve marketing strategies?

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. These signals can also include the length of time a caller speaks versus how long the sales rep speaks.

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Machine Learning Marketing Conversion SEO 110

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap. Follow @illuminHQ

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Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

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Machine Learning Viewability Ad Tech Video Ads 98

The Ad Tech Blog

SEPTEMBER 18, 2024

This requires careful planning, creativity, and a deep understanding of the target audience to maximize the return on investment (ROI). Marketers need to find cost-effective ways to reach their audience without compromising on the quality of their campaigns. This means showcasing real people using the product in everyday situations.

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The Ad Tech Blog

JUNE 24, 2024

Low engagement rates can lead to decreased ROI and wasted marketing efforts. Here are five predictions for the future: Increased reliance on AI and machine learning: AI and machine learning will play a more significant role in optimizing marketing strategies, from content creation to audience targeting.

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Conversion Rate Media Marketing A/B Testing 130

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

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Marketing Machine Learning Ad Server Video Ads 119

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

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Ad Tech Media Cookies Machine Learning 59

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Marketers must acknowledge that ROI measurement is complex and requires a combination of optimized management structures and high-quality marketing attribution tools. Get the daily newsletter digital marketers rely on.

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Marketing Machine Learning Conversion Cookies 106

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Enhanced Metrics for Measuring Success: New metrics and analytical tools will emerge to better measure the effectiveness and ROI of AR advertising campaigns.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

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Ad Tech Click Through Rate Ad Click Machine Learning 52

InMobi

OCTOBER 8, 2021

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

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Retail Media Ad Inventory ROI 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

Food 52

Food Ad Tech Media Agency 52

Monetize More

MARCH 2, 2023

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

VideoWeek

AUGUST 12, 2024

1 announced a new partnership which will bring together their ad tech businesses, Smartclip and Virtual Minds respectively, creating a new combined offering for advertisers. Servatius said that given this goal, RTL and Prosieben’s tech stacks are fairly complementary. Thus the need to unify linear and digital buying.

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Machine Learning Ad Tech Audience ROI 52

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. We’re still trying to figure out the numerator denominator of the tech ROI equation, because none of this is cheap,” said Bregman. Oh, and there’s the cost.

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Media Machine Learning Demand Side Platform Agency 76

VideoWeek

NOVEMBER 1, 2024

The Week in Tech Vibe Launches AI Tools for SMB Advertisers on CTV Vibe, a streaming TV ad platform for small and medium-sized businesses (SMBs), has launched a suite of AI-driven products for SMBs. It’s the millions of SMBs that hold the key to untapped growth.”

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Retail Cookies Media Ad Tech 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. ActiveCampaign.

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Marketing Manufacturing Communications Healthcare 115

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities. SmartHub's Features Have No Limits!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

MARCH 15, 2023

The dashboard uses natural language and machine learning AI to analyze data from tens of thousands of sources, ranging from sentiment and hashtags to themes and passion. As commerce grows, Publicis is continuing to gather data on multi-touch attributes and exploring a new product with Amazon’s ad tech team to test attribution. [If

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Agency Machine Learning Media ROI 69

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier. This growth is fueled by more cord-cutters and the rise of ad-supported streaming services, with 82% of U.S.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier. This growth is fueled by more cord-cutters and the rise of ad-supported streaming services, with 82% of U.S.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier. This growth is fueled by more cord-cutters and the rise of ad-supported streaming services, with 82% of U.S.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado.

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Viewability Healthcare A/B Testing Food 69

Smart-Hub

APRIL 12, 2024

Tracking this metric is important for evaluating the ROI, which helps refine marketing strategies. Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Does SmartHub look like the right solution to you?

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

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Advertising Ad Exchange ROI Machine Learning 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

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Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

NOVEMBER 23, 2023

The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. The list is below.

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Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

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Advertising Click Through Rate A/B Testing Header Bidding 52