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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers may need to invest in creative development software, ad verification services, ad fraud detection and analytics tools, etc.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Set up Allow lists & Block lists These are free and easy ways to control where your ads appear, preventing exposure to fraudulent sites. For deeper protection, leverage advanced solutions: Enable ad verification services Platforms like MOAT, IAS (Integral Ad Science), and DoubleVerify help detect fraudulent impressions and clicks.