Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing 124

Marketing Machine Learning Ad Server Video Ads 124

illumin

DECEMBER 1, 2023

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

VideoWeek

MAY 9, 2023

This technology has brought about a significant shift in the way content is created and delivered to consumers, notably in creative, content, and TV/video ad production. Creative It is no secret that the creative process, especially video, has been historically time-consuming and expensive.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. ” Meta Shutters Instant Articles.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

NOVEMBER 1, 2024

The Week in Tech Vibe Launches AI Tools for SMB Advertisers on CTV Vibe, a streaming TV ad platform for small and medium-sized businesses (SMBs), has launched a suite of AI-driven products for SMBs. It’s the millions of SMBs that hold the key to untapped growth.”

Retail 52

Retail Cookies Media Ad Tech 52

VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

Food 52

Food Ad Tech Media Agency 52

Brid.tv

OCTOBER 8, 2024

TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. What is a typical fill rate goal?

Fill rate 52

Fill rate Header Bidding Ad Tech Video Ads 52

InMobi

OCTOBER 8, 2021

” – Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive Increase Customer Engagement with Video and Influencer Content Video ads propelled programmatic advertising, and it’s going to do the same for retail media. It’s influencing a lot of sales that are happening off-platform as well.”

Retail 52

Retail Media Ad Inventory ROI 52

VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The company will also extend its AI “Image Expansion” tool to Instagram Reels, enabling marketers to adapt creative assets to fit the short-form video format.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. In fact, according to IAB, the majority of users don’t mind watching instream video ads in exchange for free access. Ad Position Flexibility Publishers can select any type of video ads (e.g.,

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. Over-the-top ( OTT ) media services are also increasingly growing in popularity, and by the end of 2021, one third of all TV ad revenue will belong to programmatic. Book My Free Marketing Consultation . Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Optimize the Creatives The next step is to select the ad format — this should be done with the identified campaign objectives in mind.

Demand Side Platform 60

Demand Side Platform Ad Exchange Mobile Ads A/B Testing 60

Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. The above statement is not, of course, set in stone.

Advertising 52

Advertising Ad Space Audience Education 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? VAST is a template for displaying video ads. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

AUGUST 4, 2023

Amazon Ad Revenues Climb 22 Percent in Q2 Amazon’s advertising revenues jumped 22 percent YoY in Q2 2023, reaching $10.68 The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads.

Media 52

Media Ad Tech Retail Agency 52

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Remember that video ads are a great way to engage, so long as the content is personalized and optimized.

Advertising 52

Advertising Cookies Ad Space Audience 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. also specializes in ad-based monetization of video content. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. AdPushup 4.

Ad network 52

Ad network CPC CPM CPA 52

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percent, and broadcaster video on demand (BVOD) is up by 16.0

Media 52

Media Ad Tech Agency Demand Side Platform 52

Monetize More

FEBRUARY 8, 2023

This includes placing ads on pages or in placements that auto-redirect or auto-refresh. Outstream Ads Creates a high CPM video ad unit even for publishers who have no video content. The publisher can implement this in-article, or it can use the near-anchor video unit.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

APRIL 12, 2024

To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. Many users install ad blockers because it increases the page load speed.

Advertising 40

Advertising Cookies Banner Machine Learning 40

illumin

JANUARY 22, 2024

In other words, the Conversions API tool helps advertisers use their own marketing data to optimize ad targeting, and is built to honor people’s privacy preferences without it being dependent on browser technologies that collect third-party cookies. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

SEPTEMBER 29, 2023

M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV. The company noted that only 10 percent of ads broadcast live are subtitled for the deaf and hard of hearing.

Media 52

Media Non-Profit Advertising Ad Tech 52

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52