VideoWeek

SEPTEMBER 16, 2022

.” The study will focus on three distinct areas: Differing definitions of attention and emotion, their relationship to direct measures of neurometric response, and their validity as tools for creative evaluation and as predictors of market performance of ads or content. Due diligence.

Advertising 72

Advertising Machine Learning Viewability Media 72

YieldBird

OCTOBER 17, 2023

The Power of AI in Ad Viewability As we’ve shown in our previous article on How to Improve Programmatic Ads Viewability Without Affecting User Experience , viewability is vital in the ad world. This functionality can be accessed using Viewability Tools designed for mobile devices.

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Viewability Advertising Machine Learning Audience 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Enabling outstream opens up new demand sources and a solid path to maximizing ad revenue.

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Header Bidding Viewability Ad network CPM 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

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Viewability Healthcare A/B Testing Food 69

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

Advertising 52

Advertising Mobile Ads Demand Side Platform Brand Awareness 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Better user experience is the main priority!

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Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

OCTOBER 8, 2024

TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising.

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Fill rate Header Bidding Ad Tech Video Ads 52

InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

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Digiday

JANUARY 22, 2023

While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. “AI Digital agency Barbarian similarly enlists AI to support analysts in detecting unusual social media activity. .”

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Media Agency Pop-Up Machine Learning 69

Smart-Hub

APRIL 12, 2024

Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Therefore, for marketers, it is crucial to ensure genuine ad viewability and minimize the risk of fraud.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

APRIL 29, 2024

CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewability rates. How can businesses leverage artificial intelligence and machine learning in programmatic advertising to stay ahead of the competition?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JULY 18, 2022

The Week in Tech. Netflix Picks Microsoft to Build its Ads Product… Netflix this week announced that it has chosen Microsoft, owner of programmatic ad tech business Xandr, to build its advertising product as it prepares to launch an ad-supported tier. Within this linear TV is set to grow by 2.0

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Media Ad Tech Agency Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. The global pandemic also serves this trend as people spend much more time on their devices. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JULY 14, 2023

Anzu Partners with IAS to Track In-Game Ad Viewability Anzu, an in-game advertising company, has teamed up with Integral Ad Science (IAS) to launch a viewability measurement product for gaming environments. The solution tracks invalid traffic across 2D and 3D settings, within the IAS Signal platform.

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Viewability Non-Profit Agency Media 98

YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Fill Rate effectiveness in selling ad inventory.

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