PubMatic

JANUARY 11, 2024

To ensure stability across manufacturers, organizations require access to a broad range of devices. The post Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic appeared first on PubMatic. Our customers’ business success using our products is testament to the value of our strategy.

Ad Tech 97

Ad Tech Banner Ad Server Rich Media 97

Digiday

OCTOBER 9, 2024

Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance.

Ad Tech 66

Ad Tech Manufacturing Advertising Search Advertising 66

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Ad Monsters

FEBRUARY 22, 2023

The FDA developed the standards, but each food manufacturer develops products to meet them. This greatly added to the cost of doing business (not an ad tech tax per se), and thus programmatic was neither automatic, simple nor cheap. AdMonsters: What is the right entity to lead this effort?

Ad Tech 98

Ad Tech Ad network Audience Manufacturing 98

VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 WARC Forecasts 10.5

Ad Tech 98

Ad Tech Cookies Agency Media 98

The Ad Tech Blog

JANUARY 9, 2021

Here is the main takeaway: as all the software development methodologies come from the manufacturing and construction industries, the core principles are: Reduce waste Continuously improve the process Prevent mistakes. appeared first on The Ad Tech Blog. Requirements freeze, design freeze, code freeze.

Manufacturing 130

Manufacturing Ad Tech Communications 130

VideoWeek

JULY 28, 2022

This regulatory pressure forces Google’s hand toward transparency, designing its Sandbox APIs as practical alternatives for advertisers; a contrast to Apple’s privacy changes that restrict data available to publishers, broadcasters and ad tech companies.

Cookies 130

Cookies Ad Tech Manufacturing Advertising 130

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Yes, federated learning is applicable in various sectors, including healthcare , finance , and smart manufacturing, where data privacy is crucial.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. With data signals like third-party cookies and mobile identifiers diminishing, this OS would allow the ad tech giant to create a data-rich environment, integrated with their Unified ID 2.0

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

AUGUST 2, 2022

Thus RTL and Seven.One entertainment say they will create a “technical bridge” which will make it easier for broadcasters to connect their new addressable TV ad offerings with these open specifications. The two broadcasters say that solutions created by the joint venture will be licensable for all European broadcasters.

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs. ” said Nick Cartier , Founder and CEO, ANTHYM.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Company A, meanwhile, gets additional perks as such a collaboration becomes an additional source of income for the manufacturer.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

VideoWeek

MARCH 18, 2024

1, has agreed partnerships with TV manufacturers TP Vision (which makes Philips TV sets) and Vestel which will certify addressable TV advertising tools run by the two manufacturers. But it’s technically complex, bringing together a range of different smart TV manufacturers, set-top boxes, ad tech companies, and broadcasters.

Manufacturing 52

Manufacturing Ad Tech Advertising Marketing 52

The Ad Tech Blog

OCTOBER 4, 2023

’ Synergy: On the other hand, AI is also becoming more normalized and integrated into various sectors like healthcare, finance, and manufacturing, suggesting elements of the Synergy phase.

Machine Learning 130

Machine Learning Healthcare Manufacturing Finance 130

VideoWeek

MARCH 14, 2025

The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

Food 52

Food Ad Tech Media Agency 52

Digiday

NOVEMBER 17, 2022

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change. IDFAs meant that just about every party in ad tech could profiteer from advertising to – and tracking of – iPhone users.

Ad Tech 75

Ad Tech Manufacturing Mobile Ads Media 75

Martech Series

JUNE 21, 2022

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. My father worked in a jewelry manufacturing company, and my mother was a seamstress. Finding the Right Career Path AB: How did you start your career in ad tech and digital media?

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Martech Series

NOVEMBER 10, 2022

Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. Prior to joining VideoAmp, he served as SVP of Global Distribution at Cognitive Networks (which was later acquired by Vizio) where he drove global partnerships with TV networks, television manufacturers and data providers.

Manufacturing 79

Manufacturing Ad Tech MarTech Agency 79

VideoWeek

AUGUST 7, 2024

But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).

Ad Tech 64

Ad Tech Ad Server Manufacturing Search Advertising 64

VideoWeek

APRIL 14, 2023

” Permutive to Cut 40 Percent of Staff Ad tech firm Permutive has announced 80 layoffs, accounting for 40 percent of its staff. Disney+ Ad Tier Arrives on Roku Disney+ with ads is now available on Roku, the device manufacturer announced this week. The account was previously held by WPP’s Wavemaker.

Agency 98

Agency Media Ad Tech Manufacturing 98

The Ad Tech Blog

MAY 29, 2024

This proactive approach is crucial in protecting critical infrastructure and sensitive data in industries such as manufacturing, energy, and transportation. By integrating AI into cybersecurity frameworks, organizations can preemptively identify and mitigate risks before they escalate into serious breaches.

Machine Learning 130

Machine Learning Education Manufacturing Information Technology 130

VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. Wurl meanwhile is targeting a different bucket of performance marketing spend. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

The Ad Tech Blog

JULY 9, 2024

Expansion to New Industries: Federated learning with GANs will expand to new industries such as finance, retail, and manufacturing, providing privacy-preserving AI solutions across various sectors.

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. To get there, TV manufacturers will need to work with advertisers to implement the technology that reads what’s playing on screen.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

SEPTEMBER 2, 2022

German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. Billed as a “neutral platform”, TiVo OS is said to hand control of the user experience to original equipment manufacturers (OEMs).

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Martech

MAY 5, 2022

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so.

Impressions 98

Impressions Ad Exchange Ad Tech Advertising 98

VideoWeek

FEBRUARY 19, 2025

In this edition of the Sell-Side View, Faisal Karmali, Vice President, Digital Business Operations at CNN International Commercial, discusses the power of the CNN brand in the crowded FAST market, the value that original equipment manufacturers (OEM) bring to the business, and the changing role of distribution in the world of CTV.

Machine Learning 52

Machine Learning Manufacturing Affiliates Audience 52

Basis

OCTOBER 17, 2022

The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. from 2021 to 2028.

Media 94

Media Marketing Healthcare Manufacturing 94

Ad Monsters

JULY 25, 2024

SS: I imagine we’ll see more of that in the future, especially among CPG companies that need to manufacture items and ship them to outlets. There will likely be a moment of truth as early as this year when all major advertisers will ask their ad-tech partners about their sustainability initiatives.

Advertising 105

Advertising Shipping Manufacturing Conversion 105

Digiday

SEPTEMBER 20, 2022

By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Why such growth?

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

Digiday

DECEMBER 20, 2022

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

NOVEMBER 1, 2022

For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR). But how do brands navigate this audience fragmentation?

Audience 52

Audience Manufacturing Advertising Ad Tech 52

VideoWeek

JANUARY 13, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. Stucchi steps up from his previous role as CEO of Southern Europe.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The company said that ownership of Vizio’s SmartCast operating system (OS) enables Walmart to connect advertisers with TV viewers via its ad-supported streaming service, WatchFree+. . The agreement sees Walmart pay $11.50

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

Ad Tech 98

Ad Tech Media Cookies Audience 98