illumin

OCTOBER 22, 2024

Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today.

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Digiday

OCTOBER 9, 2024

Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations.

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VideoWeek

AUGUST 7, 2024

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues.

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VideoWeek

SEPTEMBER 2, 2022

Meanwhile two of Snap’s top ad executives, Jeremi Gorman and Peter Naylor, have departed the social media firm to join Netflix as the streaming giant builds out its ad-supported tier. German Regulator Highlights Google’s Dominance in Non-Search Advertising. Synchronized Brings Smart Ad Breaks to TF1.

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