Adweek

AUGUST 3, 2022

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

Ad Tech 290

Ad Tech Media Marketing Retail 290

Adweek

FEBRUARY 8, 2023

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers.

Ad Tech 264

Ad Tech Advertising Marketing 264

Digiday

DECEMBER 1, 2024

Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector.

Ad Tech 86

Ad Tech Media Marketing 86

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Adweek

JANUARY 2, 2025

Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. For the marketing industry, it's an opportunity to scope. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s.

Marketing 277

Marketing Ad Tech MarTech 277

AdExchanger

DECEMBER 4, 2024

Cyber Monday may be done, but the ad tech deal making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. It’s been a busy few months in the ad tech sector. Terms of the deal were not disclosed.

Ad Tech 105

Ad Tech Marketing 105

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising.

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AdExchanger

FEBRUARY 7, 2025

Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as responsible for serving or certifying ads on pages hosting child sexual abuse material (CSAM).

Ad Tech 106

Ad Tech Marketing Advertising 106

Exchange Wire

DECEMBER 1, 2024

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.]

Ad Tech 98

Ad Tech Advertising Marketing Retail 98

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies.

Marketing 321

Marketing Ad Tech Agency Audience 321

Digiday

FEBRUARY 11, 2025

Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 69

Ad Tech Conversion Media Marketing 69

Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

Electronics 306

Electronics Marketing Advertising Ad Tech 306

Exchange Wire

MARCH 27, 2025

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.]

Ad Tech 66

Ad Tech Cookies Marketing 66

AdExchanger

MARCH 11, 2025

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of.

Ad Tech 100

Ad Tech Marketing Advertising 100

Adweek

NOVEMBER 23, 2022

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement.

Affiliates 278

Affiliates Marketing Ad Tech Media 278

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up.

Ad Tech 77

Ad Tech Demand Side Platform Media Marketing 77

Adweek

FEBRUARY 28, 2024

In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments.

Ad Tech 306

Ad Tech Marketing Audience 306

AdExchanger

FEBRUARY 25, 2025

There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger. Your refrigerator and maybe even your toothbrush have AI embedded in them.

Machine Learning 112

Machine Learning Marketing Ad Tech 112

Ad Tech Daily

OCTOBER 28, 2024

With TrueLink, […] The post Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement appeared first on Ad Tech Daily.

Marketing 94

Marketing Ad Tech Media Advertising 94

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Marketing 110

Marketing Audience MarTech Ad Tech 110

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

Ad Tech 89

Ad Tech Ad network Media Marketing 89

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 136

Ad Tech Ad Server Header Bidding Advertising 136

Adweek

MARCH 12, 2025

After all, how can you market to someone if you can't find them? In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important.

Marketing 169

Marketing Advertising Ad Tech 169

Digiday

APRIL 9, 2025

Under its current ownership, Apollo Global Management the private equity giant that took over Yahoo in 2021 this could include a future without ad tech assets, with suitors inquiring about its DSP in recent weeks. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 54

Ad Tech Demand Side Platform Media Marketing 54

Ad Tech Daily

NOVEMBER 4, 2024

New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive (..)

Marketing 98

Marketing Ad Tech Data Management Platform Media 98

Ad Tech Daily

FEBRUARY 12, 2025

The company today announced that Grant Gudgel will serve as Verves new SVP of marketing.

Ad Tech 93

Ad Tech Marketing Advertising Media 93

Adweek

JANUARY 31, 2024

Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. In 2021, Ray also served as Dentsu's.

Ad Tech 279

Ad Tech Agency Marketing Media 279

Digiday

MARCH 13, 2025

Scope3 CEO Brian OKelley widely regarded as a godfather in the space and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 71

Ad Tech Advertising Media Marketing 71

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers. million households, up from 2.78

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Adweek

DECEMBER 18, 2023

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data.

Marketing 347

Marketing Ad Tech 347

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Adweek

SEPTEMBER 14, 2023

California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it's a legal matter about privacy, you can bet there are a.

Ad Tech 331

Ad Tech Marketing Advertising 331

Digiday

NOVEMBER 24, 2024

Justice Department are preparing to present closing arguments in the ad tech antitrust case today (Nov. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?

Ad Tech 86

Ad Tech Media Marketing 86

Adweek

SEPTEMBER 28, 2023

Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking.

Marketing 340

Marketing Audience Ad Tech 340

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

CPC 110

CPC Ad Tech Demand Side Platform Conversion Rate 110

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. With this agency, the company can help brands create custom marketing campaigns.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If

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