Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . CTV ad spend is expected to grow by 14.4% Ad spend growth is one of many development areas we can expect.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

illumin

DECEMBER 9, 2024

The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Simply put, retail media is the marketing of retail goods to consumers at the point of purchase. Like with all marketing, measurement is essential.

Retail 52

Retail Media Advertising Viewability 52

illumin

NOVEMBER 14, 2024

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. Invest in quality journalists and content creators: they are the golden geese.

Viewability 122

Viewability Advertising Impressions Media 122

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. ID Loss’s Impact on KPIs.

Viewability 101

Viewability Advertising Impressions Cookies 101

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

JUNE 28, 2023

. “Put simply, over 90 percent of ads on GVP are visible to people across the web – and advertisers are only paying for ads when they are viewed.” ” He added that all GVP publishers must comply with its standards, and viewability is monitored by third-party verification partners.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 110

Demand Side Platform Viewability Impressions Ad Tech 110

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.”

Viewability 84

Viewability Media Advertising Ad Tech 84

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The real upfront market. This year’s annual TV advertising upfront negotiations may be starting to wrap up, but the upfront market is far from over. “At

Marketing 69

Marketing Viewability Agency Ad Tech 69

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 68

Viewability Ad Tech Advertising Marketing 68

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. The post 90% of U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track.

CPC 105

CPC Viewability Audience SEO 105

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. And maybe they shouldn’t be seen just as “cannabis consumers.”. And QSR [buyers are] a huge consumer of this type of data.”.

Media 80

Media Advertising Pharmaceuticals Marketing 80

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 82

Ad Tech Demand Side Platform Non-Profit Viewability 82

InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. When you demand more than two options when making important decisions as a consumer, why settle for less as a marketer? This kind of dominance in mobile ad tech, as with any industry, creates a state of collective unconsciousness.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

illumin

NOVEMBER 29, 2023

Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. This kind of advertising gives marketers a more comprehensive picture of their target audience and lets them understand who is seeing their ads and how those ads are consumed.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. automotive, beauty, finance).

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Digiday

JANUARY 8, 2023

For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will. From then, this will be the only way to buy those segments programmatically across most of its ad formats (save for some video and native.).

Cookies 69

Cookies Marketing Ad Tech Viewability 69

MNTN

MARCH 24, 2023

While Hulu was early to the ad-supported game, streaming heavy hitters like Netflix and Disney+ waited to join in. These offerings brought a noted change to the space—now, instead of simply marketing to potential subscribers, streaming services have to consider advertisers as customers as well.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

AUGUST 15, 2024

We recently outlined what mobile marketers need to know about the Android Privacy Sandbox. Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. Now, we turn our lens toward publishers.

Ad Tech 103

Ad Tech Ad Targeting Viewability Shipping 103

Digiday

APRIL 4, 2023

The big question for many in the ad tech space will be navigating the changes this new year brings — including new regulations and specifications — and optimizing for success. For publishers, monetization and user experience are critical; matching ad monetization with native content will be one way publishers can prioritize both.

Viewability 68

Viewability Ad Tech Video Ads Marketing 68

Digiday

JUNE 14, 2022

The Interactive Advertising Bureau has released updated measurement guidelines for intrinsic in-game advertising — and in-game ad firms are rejoicing at the news. Although in-game ad tech has improved at a rapid pace in recent years, measurement practices in this channel haven’t been updated since the late aughts.

Viewability 69

Viewability Advertising Ad Tech ROI 69

VideoWeek

OCTOBER 11, 2022

Netflix’s commitment to BARB sends a clear signal that what we’re doing is valuable to new and established players in the market.” BARB would need Netflix’s further cooperation on that front, since only a yet-to-be-seen fraction of Netflix’s total viewing hours will feature ads. ” A step in the right direction.

Viewability 111

Viewability Audience Conversion Advertising 111

illumin

MAY 23, 2024

Attention advertising is making waves, but many marketers debate its validity and viability as a robust advertising strategy. It is a shift away from traditional ad performance markers like frequency and reach and a move towards finding ways to measure the attention given to the ads themselves. What is attention advertising?

Advertising 52

Advertising Marketing Viewability Audience 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The UK and Ireland are key strategic markets in the global rollout of Paramount+ given the broad distribution of our brands across the free-to-air and pay-TV landscape. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. counterpart. study possible.

Advertising 71

Advertising Ad Tech Impressions Viewability 71

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

VideoWeek

DECEMBER 18, 2023

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. I expect to see continued streaming adoption across Europe, as the plethora of AVOD services helps accelerate the shift to streaming that currently lags behind the US market. And, most crucially, how they can be optimised.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

VideoWeek

OCTOBER 28, 2024

It means we can reach very niche audiences that are likely to be in market, such as online behaviour signals, to optimise to shorter-term sales. For us, CTV can be all of the above, as long as it is professionally produced, brand-safe content delivered on a CTV device which is 100 percent viewable, and often viewed by one or more people.

Viewability 64

Viewability Agency Ad Tech Audience 64

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. .

Cookies 97

Cookies Viewability Click Through Rate Food 97