Exchange Wire

NOVEMBER 15, 2024

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [.] The post The Stack: Ad Tech M&A is Back appeared first on ExchangeWire.com.

Ad Tech 98

Ad Tech Ad network Media 98

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 106

Media Ad Tech Retail Display Advertising 106

AdExchanger

MARCH 16, 2025

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist.

Media 98

Media Ad Tech Agency 98

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.

Ad Tech 191

Ad Tech Marketing Entertainment Conversion 191

Digiday

FEBRUARY 11, 2025

Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 69

Ad Tech Conversion Media Marketing 69

Adweek

FEBRUARY 23, 2023

Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. Last week, WPP's GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July. But real progress will be slow without common agreed-upon measurements.

Media 246

Media Ad Tech Agency 246

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up.

Ad Tech 77

Ad Tech Demand Side Platform Media Marketing 77

Adweek

JUNE 20, 2022

The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse.

Media 279

Media Ad Tech Advertising 279

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

Agency 247

Agency Retail Media Ad Tech 247

Adweek

FEBRUARY 3, 2025

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."

Retail 269

Retail Media Ad Tech eCommerce 269

Digiday

MARCH 13, 2025

Scope3 CEO Brian OKelley widely regarded as a godfather in the space and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 71

Ad Tech Advertising Media Marketing 71

Adweek

JANUARY 5, 2023

Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3.

Media 264

Media Ad Tech Agency 264

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Ad Monsters

FEBRUARY 18, 2025

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

Ad Tech 89

Ad Tech Ad network Media Marketing 89

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

Retail 305

Retail Media Advertising Ad Tech 305

Adweek

JUNE 4, 2024

Green adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt greener media planning solutions.

Click Through Rate 298

Click Through Rate Media Ad Tech 298

VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. While GroupM continues to grow overall, WPP CEO Mark Read said it needs to do so at a faster rate in order for WPP to close the gap in total growth between itself and its competitors, since media makes up so much of WPP’s business.

Media 103

Media Agency Shipping Ad Tech 103

Adweek

MARCH 5, 2024

Omnicom Media Group agency OMD continues to conduct attention measurement. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers.

Media 321

Media Agency Advertising Marketing 321

Adweek

OCTOBER 11, 2022

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

Media 325

Media Display Advertising Advertising Marketing 325

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

Retail 298

Retail Media eCommerce Advertising 298

Adweek

FEBRUARY 14, 2025

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards.

Advertising 305

Advertising Media Ad Tech 305

Digiday

NOVEMBER 24, 2024

Justice Department are preparing to present closing arguments in the ad tech antitrust case today (Nov. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?

Ad Tech 86

Ad Tech Media Marketing 86

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 136

Ad Tech Ad Server Header Bidding Advertising 136

Exchange Wire

MARCH 6, 2025

We recap this weeks biggest news across the media, marketing, and ad tech industries.Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [.]

Ad Tech 52

Ad Tech Media Marketing 52

AdExchanger

JANUARY 28, 2025

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.

Ad Tech 54

Ad Tech Retail Media Advertising 54

Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

Ad Tech 279

Ad Tech Agency Marketing Media 279

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities.

Ad Tech 342

Ad Tech Media Advertising Marketing 342

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 290

Cookies Audience Ad Tech Media 290

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 300

Retail Ad Tech Communications Media 300

Digiday

MARCH 20, 2025

Related Insights The Programmatic Marketer Programmatic advertisings endless cycle of reinvention and rot Read More The media industry is experiencing a significant transformation driven by ad tech.

Ad Tech 55

Ad Tech Media Advertising Marketing 55

Adweek

OCTOBER 25, 2022

Omnicom Media Group (OMG) is calling for almost all of its employees to learn about its Omni operating system, making Omni certification an employee KPI. OMG is the first holding company media group to require almost all of its workforce be certified in its tech stack, underscoring how technology has become crucial to media agency.

Media 264

Media Agency Ad Tech 264

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

Retail 279

Retail Retargeting Media Advertising 279

Ad Tech Daily

FEBRUARY 14, 2025

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.

Ad Tech 59

Ad Tech Agency Advertising Ad Targeting 59