Adweek

FEBRUARY 24, 2025

Horizon Media is all in on green media. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk".

Media 235

Media Agency Ad Tech 235

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

Exchange Wire

NOVEMBER 15, 2024

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [.] The post The Stack: Ad Tech M&A is Back appeared first on ExchangeWire.com.

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Ad Tech Ad network Media 98

Digiday

FEBRUARY 11, 2025

Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 71

Ad Tech Conversion Media Marketing 71

Adweek

FEBRUARY 23, 2023

Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. Last week, WPP's GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July. But real progress will be slow without common agreed-upon measurements.

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Media Ad Tech Agency 246

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.

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Adweek

JUNE 20, 2022

The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse.

Media 274

Media Ad Tech Advertising 274

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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Agency Retail Media Ad Tech 235

Adweek

FEBRUARY 3, 2025

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."

Retail 258

Retail Media Ad Tech eCommerce 258

AdExchanger

MARCH 16, 2025

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist.

Media 98

Media Ad Tech Agency 98

Adweek

JANUARY 5, 2023

Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3.

Media 261

Media Ad Tech Agency 261

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up.

Ad Tech 78

Ad Tech Demand Side Platform Media Marketing 78

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Ad network Media Marketing 91

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 349

Agency Media Advertising Ad Tech 349

Digiday

APRIL 9, 2025

Under its current ownership, Apollo Global Management the private equity giant that took over Yahoo in 2021 this could include a future without ad tech assets, with suitors inquiring about its DSP in recent weeks. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 56

Ad Tech Demand Side Platform Media Marketing 56

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

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Agency Media Advertising Ad Tech 353

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

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Retail Media Advertising Ad Tech 300

Digiday

MARCH 13, 2025

Scope3 CEO Brian OKelley widely regarded as a godfather in the space and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 71

Ad Tech Advertising Media Marketing 71

Adweek

JUNE 4, 2024

Green adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt greener media planning solutions.

Click Through Rate 293

Click Through Rate Media Ad Tech 293

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Adweek

MARCH 5, 2024

Omnicom Media Group agency OMD continues to conduct attention measurement. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers.

Media 318

Media Agency Advertising Marketing 318

Adweek

OCTOBER 11, 2022

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

Media 322

Media Display Advertising Advertising Marketing 322

Digiday

NOVEMBER 24, 2024

Justice Department are preparing to present closing arguments in the ad tech antitrust case today (Nov. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?

Ad Tech 88

Ad Tech Media Marketing 88

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

Retail 292

Retail Media eCommerce Advertising 292

Adweek

FEBRUARY 14, 2025

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards.

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Advertising Media Ad Tech 300

Exchange Wire

APRIL 2, 2025

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapitals [.]

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Ad Tech MarTech Media 52

AdExchanger

JANUARY 28, 2025

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.

Ad Tech 54

Ad Tech Retail Media Advertising 54

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities.

Ad Tech 341

Ad Tech Media Advertising Marketing 341

Digiday

MARCH 25, 2025

According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 47

Ad Tech Media Marketing 47

Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

Ad Tech 274

Ad Tech Agency Marketing Media 274

Digiday

APRIL 17, 2025

In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in two of the three markets at the heart of the Justice Departments long-running case against the tech giants ad tech business. This is a member-exclusive article from Digiday.

Ad Tech 70

Ad Tech Marketing Media 70

VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. While GroupM continues to grow overall, WPP CEO Mark Read said it needs to do so at a faster rate in order for WPP to close the gap in total growth between itself and its competitors, since media makes up so much of WPP’s business.

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Media Agency Shipping Ad Tech 103

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 294

Retail Ad Tech Communications Media 294

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 284

Cookies Audience Ad Tech Media 284

Digiday

DECEMBER 17, 2024

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 of all spend while retail media networks will reach a stunning $62.35

Retail 76

Retail Media Ad Tech Marketing 76

Digiday

MARCH 20, 2025

Related Insights The Programmatic Marketer Programmatic advertisings endless cycle of reinvention and rot Read More The media industry is experiencing a significant transformation driven by ad tech.

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Ad Tech Media Advertising Marketing 57