Martech

AUGUST 5, 2024

Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users. The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

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Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad spend growth is one of many development areas we can expect. Both Tech Lab advancements from the IAB (i.e.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

Viewability 84

Viewability Media Advertising Ad Tech 84

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

Digiday

DECEMBER 22, 2022

And, as always, trust is increasingly critical for ad tech to prove its value to both advertisers and publishers. Jochen Schlosser, Chief Technology Officer at Adform, spoke with the Custom in-house agency at Digiday Media about how ad tech will respond to questions around privacy, identity, sustainability and transparency in 2023.

Ad Tech 69

Ad Tech Cookies Viewability ROI 69

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 116

Viewability Media Advertising Ad Tech 116

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Another $0.35

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., That means every every publisher, every media owner, has to have a net-zero strategy. Color by numbers.

Media 71

Media Ad Tech Machine Learning Viewability 71

More About Advertising

JULY 22, 2015

Does the Gadarene rush to programmatic online media buying mean that nobody actually sees the ads? New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

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Viewability Media Ad Tech Agency 94

Digiday

JULY 17, 2022

By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. What this means for programmatic is that clients will ask far more questions about the media supply chain.

Media 72

Media Ad Tech Agency Viewability 72

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 81

Media Advertising Pharmaceuticals Marketing 81

VideoWeek

APRIL 20, 2023

“It will also funnel more spend towards high quality journalism and help to reset the dynamics of online advertising to favour responsible and trusted media.” Life cycle The report also breaks down the different parts of an ad journey by share of emissions: ad selection (60.7 percent), media distribution (10.1

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Exchange Wire

OCTOBER 24, 2023

Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.]

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Advertising Ad Tech Media Viewability 98

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 68

Viewability Ad Tech Advertising Marketing 68

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Digiday

JUNE 2, 2022

As another holding company steps up its embrace of attention metrics as a valuable tool for media planning, media mix modeling in particular, it turns out there may be a halo effect on figuring out how to reduce emissions as well. Those metrics make you buy lots of little tiny little crappy ads.

Media 55

Media Viewability Impressions Ad Tech 55

Exchange Wire

JUNE 30, 2022

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .

Viewability 40

Viewability Media Ad Tech Advertising 40

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” But for many, big budgets won’t be released until a new media channel or format has reliable and trustworthy tools for measurement.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 69

Media Agency Pop-Up Machine Learning 69

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 83

Ad Tech Demand Side Platform Non-Profit Viewability 83

MNTN

MARCH 24, 2023

Ad-supported streaming has opened up a plethora of opportunities for brands of all shapes and sizes. Family-Friendly Programming Presents an Opportunity for Advertisers Family-friendly media might not immediately jump out as a desirable space for many advertisers—kids don’t exactly have a ton of purchasing power.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. The post Introducing ‘Connect’: Bringing Media Buyers Closer to Their Target Audiences appeared first on PubMatic. Learn more about Connect here.

Audience 65

Audience Media Viewability Cookies 65

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability 40

Viewability Communications Agency Advertising 40

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 68

Media Cookies Conversion Rate Affiliates 68

AdPushup

MAY 29, 2022

This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. That means that almost 78% of all users daily appear online either via mobile web or in-app. 29% Of people’s daily screen time is spent looking at smartphones.

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

Ad Tech 119

Ad Tech Audience Agency Advertising 119

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

PubMatic

AUGUST 1, 2024

By doing so, they can reap a myriad of benefits: Greater Reach & Performance – Data applied through PubMatic’s Connect has helped advertisers double their reach and increase viewability and CTR.

Viewability 87

Viewability Audience Ad Tech Advertising 87