Ad Tech Daily

APRIL 20, 2023

Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues expanding its capabilities to prevent and […] The post AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud appeared (..)

Ad Tech 111

Ad Tech Mobile Ads Media Advertising 111

AdExchanger

JUNE 19, 2024

This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. Verve strikes again. It was a fortuitous deal for Verve.

Mobile Ads 116

Mobile Ads Ad Tech 116

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

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Ad network Mobile Ads Ad Tech Audience 52

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends?

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Mobile Ads Advertising Banner Ad Exchange 67

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

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Ad network Mobile Ads Ad Tech Advertising 52

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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Mobile Ads Ad network Ad Inventory Impressions 52

AdPushup

OCTOBER 16, 2024

In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice, but a necessity. Since mobile ads are increasingly becoming popular, trying out different mobile ad sizes is important for publishers trying to achieve the best out of their monetization efforts. [.]

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Mobile Ads Ad Ops Ad Tech 52

The Ad Tech Blog

JUNE 3, 2024

Another application is in mobile advertising, where fraud often involves spoofed devices or locations. Real-time AI can analyze the context of each ad interaction to verify its legitimacy, significantly reducing the incidence of mobile ad fraud.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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Mobile Ads Fill rate Header Bidding Ad network 52

AdPushup

MARCH 17, 2023

We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game. Have you noticed how mobile advertising has become increasingly important as the use of mobile devices continues to grow?

Mobile Ads 52

Mobile Ads Advertising Ad Ops Ad Tech 52

VideoWeek

JULY 25, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. Tremor, like many other ad tech companies, has been racing to establish itself as a leader in CTV advertising. The race to own CTV.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

VideoWeek

JUNE 6, 2022

. “And yet, despite a rough 2021 for mobile advertisers’ bottom lines, and with more change ahead, our research shows that advertisers’ optimism remains strong.” ” Farm points to the increasing demand for mobile content “from billions of people the world over, on both iOS and Android.”

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

Mobile Ads 49

Mobile Ads Viewability Media Ad Tech 49

Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. While other formats, such as web, demand more transparency, mobile and app advertising is still based on more traditional advertising methods.

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Ad network Mobile Ads Ad Tech Advertising 52

More About Advertising

JULY 30, 2015

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn – takes to video.

Mobile Ads 68

Mobile Ads Ad Tech Finance Media 68

PubMatic

MAY 25, 2022

The post Use This Tactic to Get More Out of Mobile Ads appeared first on PubMatic. An Advertiser Perceptions report shows that perceptions are changing, and in-game advertising has the highest optimism from brands thinking about increasing budget in different content categories. This post originally appeared on ANA.

Mobile Ads 57

Mobile Ads Impressions Audience Advertising 57

More About Advertising

AUGUST 29, 2019

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets of advertisers who are either unaware of the issue or are yet to implement essential.

Mobile Ads 63

Mobile Ads Advertising Ad Tech Finance 63

AdPushup

MAY 29, 2022

billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. According to Statista, there are 4.66

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

Playwire

MAY 3, 2023

Key Points App mediation solutions were initially built to help app developers easily monetize their apps with ads. A few mediation partners have come to be known as the “top providers.”

Mobile Ads 52

Mobile Ads Ad Tech 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Pre-built connections to martech/ad tech platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.) Data onboarding. tools and platforms.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Think Mobile-First: Capture Viewers on the Go Mobile accounts for approximately half of web traffic worldwide. Additionally, global mobile ad spend surpassed $400 billion last year.

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Video Ads Header Bidding Viewability Fill rate 80

More About Advertising

OCTOBER 4, 2017

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. In 2016, mobile activity accounted for over half of the UK’s digital advertising, amounting.

Mobile Ads 40

Mobile Ads Marketing Media Advertising 40

Digiday

NOVEMBER 17, 2022

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change. That’s the key question on everyone’s lips given how Apple’s depletion of its MAID, known as ‘ID for advertisers’ or IDFA, has hamstrung mobile advertising on iOS devices.

Ad Tech 75

Ad Tech Manufacturing Mobile Ads Media 75

Ad Monsters

AUGUST 15, 2024

Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. But as with any ad tech update, every overhaul comes with both opportunity and complexity.

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Ad Tech Ad Targeting Viewability Shipping 103

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

PubMatic

MAY 8, 2024

Moreover, fostering direct communication between sell-side and buy-side stakeholders is crucial to educating buyers about the inherent value of mobile ads and the immense potential of mobile users. The post Elevating Monetization: APAC Mobile Publishers’ Path to Progress appeared first on PubMatic.

Education 90

Education Communications Ad Tech Audience 90

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. Tech Apple’s stock price gained on Thursday after CEO Tim Cook teased a new product announcement.

Entertainment 52

Entertainment Ad Tech Mobile Ads Agency 52

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Advertising GDPR Banner Healthcare 98

Paleo AdTech

DECEMBER 10, 2023

Drawbridge was for some years the ad industry’s leading solution for determining and managing cross-device identity — i.e., determining that different devices belong the same person, household of account using some complicated math. She has a Ph.D. Along the way, she shares what it’s like to shop for real estate in S.F.

Real Estate 52

Real Estate Ad Tech Mobile Ads Advertising 52

Ad Tech Daily

SEPTEMBER 11, 2024

Not only does this hamper the effectiveness of campaigns, it also drains ad budgets […] The post Kochava Advises Best Practices for Ad Fraud Protection appeared first on Ad Tech Daily.

Ad Tech 59

Ad Tech Impressions Conversion Advertising 59

VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. Wurl meanwhile is targeting a different bucket of performance marketing spend.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

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Advertising Conversion Audience Mobile Ads 113

InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. 3) Flaunting The Rules Even despite these limitations, some advertisers and ad tech vendors don’t want to move away from the old status quo.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52